# Kathi McCracken Dente > UX Leader | Products & Tools | Gracenote, a Nielsen Co Location: San Francisco Bay Area, United States Profile: https://flows.cv/kathi I lead UX teams through the 'hard problems'—the legacy systems, messy data, and mission-critical tools that power global enterprise. I specialize in untangling decades of complexity to build intuitive, automated experiences that balance operational efficiency with a seamless user experience. Beyond the pixels, I help organizations navigate AI transformation and turning technical debt into a strategic advantage. I work cross-functionally to bridge the gap between business goals and the people using the tools—elevating the process, the product, and the team along the way. ## Work Experience ### UX Lead @ Gracenote Jan 2021 – Present Directing a specialized design team in the UX improvements of internal editorial tools, including UX strategy and design Leading research and discovery workshops to identify high-impact opportunities and streamline complex workflows. Establishing and maintaining design standards for internal tools to ensure a consistent, scalable user experience across the universe of tools Serving as Project Lead, providing mentorship and creative direction to designers ### Sr. UI/UX Designer @ Gracenote Jan 2018 – Jan 2021 Design Lead for new product launches within the Nielsen Sports and Gracenote Music verticals. Design lead for all internal Gracenote editorial tools ### Principal, UX Design & Strategy @ McCracken Design Jan 2000 – Present Senior UX consultant for websites, specializing in complex data driven products. Clients include Nielsen, Bazaarvoice, Digital Mortar, PowerReviews, and Intuit. ### Lead UX designer @ Bazaarvoice Jan 2014 – Jan 2016 Lead UX designer for Bazaarvoice Local ### Lead UX designer @ PowerReviews Jan 2008 – Jan 2014 | San Francisco Bay Area Lead designer for all ratings and reviews products. ### Design Manager @ Intuit Jan 2002 – Jan 2004 Design Manager for Quickbooks.com and shop.intuit.com. ### Sr. Designer @ Addwater Jan 1999 – Jan 2001 Lead designer for e-commerce websites. Clients included BlueNile, Plantronics, and Chevron. ### Sr. Designer @ frog Jan 1998 – Jan 2001 Lead designer for e-commerce projects, Ford kiosk project for the Detroit Auto Show. ### UX Designer @ Prophet Communications Jan 1996 – Jan 1998 ## Education ### Bachelor of Fine Arts - BFA ArtCenter College of Design ### Bachelor's degree Duke University ### Los Altos High School ## Contact & Social - LinkedIn: https://linkedin.com/in/kathidente - Portfolio: http://www.mccrackendesign.com --- Source: https://flows.cv/kathi JSON Resume: https://flows.cv/kathi/resume.json Last updated: 2026-04-13