• Develop and implement multi-platform content strategies to improve engagement, retention, and learning outcomes.

• Conduct user research and usability testing to guide content design and structure.

• Partner with product, UX, and engineering teams to launch innovative digital content products.

• Directed a cross-functional team to design and deliver interactive online learning experiences.

• Created unified content pathways integrating diverse sources for consistent user journeys.

• Managed large-scale budgets and schedules, achieving delivery milestones while lowering costs.

• Led digital transformation of professional learning products, winning Wiley’s Award for Outstanding Accomplishment.

• Expanded user research initiatives, integrating quantitative and qualitative insights into product design.

• Produced an innovative online self-assessment series that boosted lead capture by 25%.

• Managed development of $6M online assessment franchise, driving market impact and user satisfaction.

• Optimized resource allocation to balance cost efficiency with content quality.

• Led content development team for training and professional development assessments and resources in multiple online and print formats.