# Kathleen Murillo > Beauty Small Business Owner | Lash & Cosmetic Tattoo Artist, Licensed Esthetician - Helping Women Feel Beautiful through Self-Care | Previously practiced marketing, creative, social media for 8 years Location: Alameda, California, United States Profile: https://flows.cv/kathleenmurillo As a Beauty Small Business Owner of KC Beauty, I'm here to help women feel beautiful through self-care with beauty services in Lash Extensions and Cosmetic Tattooing. I've enjoyed an 8-year career helping launch amazing products and campaigns to millions of customers across unique fashion brands such as Poshmark, a fashion social commerce app, and JINS, a global eyewear brand. With my background in ecommerce and retail, D2C marketing, creative, psychology, influencer, and social media, I'm excited to take those with me to amplify my career journey pivoting into Entrepreneurship. Some career highlights: ▸ D2C ECOMMERCE Creative Marketing gave me excellent insight into ins-and-outs of Ecommerce. I launched a 360 influencer marketing campaign across digital for JINS that resulted in driving 10% of total revenue after it’s first year of launch, and increasing 200k in referral traffic. Helping people accomplish their goals through a digital space with intentional design is what inspired me to make the move into Entrepreneurship. ▸ TEAM COLLABORATION Partnered with teams across Ecommerce, Merchandising, Graphic Design, Social Media, Influencer, Logistics and Operations, to develop and execute campaigns. My greatest strength is collaborating with cross-functional teams locally and globally, empathizing with each member as we make a big impact together. ▸ MARKET RESEARCH Prior to launching projects, I conduct secondary research of customer data to uncover key insights. In focusing on visual branding and competitor analysis, these drive the team's visual strategies. In my free time, I enjoy trying out the latest coffee flavors or searching for unique plants. I love to shop and style thrifted items. I also have personal passion projects of fashion photoshoots where I help bring creative concepts to life. TRANSFERABLE SKILLS: cross-functional team leadership, communication, customer journey, competitor analysis, D2C, google analytics, product detail pages (PDP), category pages, mobile-first, presentation, art direction, project management, responsive web design, marketing strategy, budgeting, creative problem solving, email marketing, copywriting, reporting, creative production, adobe photoshop, adobe illustrator, event design, production planning, team building, campaign strategies, dropbox, asana, notion, invision, webflow ## Work Experience ### Beauty Small Business Owner | Licensed Esthetician | Cosmetic Tattoo Artist & Lash Artist @ KC Beauty Jan 2024 – Present | Emeryville, California, United States As business owner of KC Beauty, licensed esthetician, lash artist, and cosmetic tattoo artist, I’ve built my career on the foundation of artistry, precision, and client-focused care. My expertise lies in enhancing natural beauty through advanced lash extension techniques, customized lash mapping, and semi-permanent makeup (PMU) cosmetic tattooing—helping clients feel confident and empowered. Beyond the artistry, I bring a strong entrepreneurial mindset to the beauty industry. From marketing, branding and social media marketing to client retention and business strategy, I understand what it takes to grow a thriving beauty business. I’m passionate about staying ahead of industry trends, refining techniques, and creating exceptional experiences that keep clients coming back. With a commitment to quality, innovation, and education, I aim to not only provide top-tier beauty services but also inspire and uplift women through self-care. Let’s connect and create something beautiful—both in business and in artistry! ✨ https://kcbeauty.webflow.io/ https://www.instagram.com/iamkcbeauty ### Product Designer @ Unknown Jan 2023 – Jan 2023 Product Design - UX/UI services on apps/websites for Startups, Entrepreneurs, and Small Business Owners ### UX/UI Design and Design Systems @ Memorisely Jan 2022 – Jan 2022 Improved current flows and redesigned the Groups feature for MyPlace, a homesharing social web platform, in networking, searching, creating, and joining groups, to drive feature adoption and engagement. Designed user-centered interfaces for new features to align with user needs and business goals, through user research, wireframing, and prototyping, with proficiency in identifying market trends through competitor analysis, user flow analysis and creating engaging user journeys. Organized and structured complex information, sitemaps, and user flows to create seamless and intuitive navigation experiences and enhance overall usability. Participated and collaborated in weekly sprints with fellow designers, effectively balancing knowledge and positivity to meet project milestones and objectives. Produced visually appealing and functional UI designs using industry-standard design tools, such as Figma, integrating the existing style guide to ensure consistent branding across the product. Completed an immersive program on Design Systems; worked through a case study of Allbirds’ Design System using Figma and Notion for documentation and scaling the system with foundations, components, and patterns, including design tokens and system variants. ### Creative Marketing Director @ JINS Eyewear US, Inc. Jan 2019 – Jan 2021 | San Francisco, California, United States With the consumer shopping journey in mind, galvanized our small but mighty Creative Marketing team of five, in Graphic Design, Email, Social Media, Influencer and PR, to implement brand campaigns across digital online and retail experiences. Drove a 172% YoY increase in total annual revenue of Ecommerce, in partnership with VP of Marketing and Head of Ecommerce. Achieved 205% YoY revenue growth from top performing channels including referrals and email marketing. Spearheaded JINS new SMS marketing program, driving over $120k in sales, within it's first 6 months. Spearheaded a product marketing campaign launching a new Virtual Try On feature on web and mobile, resulting in a 16% increase in AOV within its first month of launch. Worked closely with teams spanning across: Ecommerce and Product Development, Merchandising, Store Operations and Logistics, and Finance Accounting. With strong project management, I worked with cross-functional teams to develop, strategize, and successfully implement go-to-market product marketing initiatives. Presented strategies for buy-in from stakeholders including, JINS US President and VP of Marketing. Launched major global brand partnership experiences, including Pokémon, Bose, NIGO, and Verdy. Led art direction and photoshoots for JINS' website, digital marketing assets, social channels, and visual merchandising displays. About JINS Eyewear: A global D2C fashion eyewear brand, across Asia and the US, disrupting the eyewear industry by cutting out the middleman and providing glasses at an affordable price, at an online Ecommerce platform and within 30 minutes at retail stores. ### Marketing Manager @ JINS Eyewear US, Inc. Jan 2016 – Jan 2019 | San Francisco, California, United States Developed and executed a seasonal campaign calendar, which drove brand awareness and engagement. Led Marketing team to establish 360 marketing plans including in-store (windows, fixtures, collateral), digital (web, email, social), and media (press, influencers, events). Spearheaded the "JINS Designed By" influencer initiative, from collaborating with the product design and merchandising teams, to go-to-market launch via website, social media, email, and live events. Produced shoots for content creation to support social media and digital marketing campaigns. About JINS Eyewear: A global D2C fashion eyewear brand, across Asia and the US, disrupting the eyewear industry by cutting out the middleman and providing glasses at an affordable price, online and within 30 minutes at retail stores. ### Sr. Community Associate, App User Events @ Poshmark Jan 2015 – Jan 2016 | Redwood City, California, United States Produced and implemented brand marketing community events nationwide, moving digital to live moments. Increased user growth and brand awareness, spanning across the United States in major cities. Produced annual PoshFest Conference of over 200 attendees. Developed each marketing event from concept, in partnership with VP of Community, to execution; from creative assets in digital and print production to leading teams of event volunteers of over 50. Drove the “Posh N Sip” initiative, a feature connecting women from digital to in-person, increasing user retention and engagement. About Poshmark: A leader in the Recommerce market, Poshmark is a social commerce marketplace for secondhand fashion, with new and used items. With sustainability and community at the forefront, they continue to not only generate positive change for the planet, but also connect millions of entrepreneurs and shoppers through one platform. ### Community Associate, Customer Experience @ Poshmark Jan 2014 – Jan 2015 | Redwood City, California, United States Processed and supported customer related issues and tickets to achieve customer experience and insights goals. Assisted in content creation and copywriting for brand's blog website. About Poshmark: A leader in the Recommerce market, Poshmark is a social commerce marketplace for secondhand fashion, with new and used items. With sustainability and community at the forefront, they continue to not only generate positive change for the planet, but also connect millions of entrepreneurs and shoppers through one platform. ### Executive Assistant To Chief Financial Officer @ Kaiser Permanente Jan 2012 – Jan 2014 | Oakland, California, United States ### Project Coordinator @ Kaiser Permanente Jan 2010 – Jan 2012 | Oakland, California, United States ## Education ### Bachelor of Arts (B.A.) in Psychology University of California, Berkeley ### Certificate in UX/UI Design Memorisely ### Certificate in Design System Memorisely ### UX Qualitative User Research UC Berkeley Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/kathleenmurillo - Website: https://kcbeauty.webflow.io/ --- Source: https://flows.cv/kathleenmurillo JSON Resume: https://flows.cv/kathleenmurillo/resume.json Last updated: 2026-04-08