Provide full-service styling & wardrobe revamps for customers looking for both general style advice and special event styling. Services include unique, figure flattering, on-trend outfits, as well as capsule wardrobe selection.

Lead Stylist for Women’s, Special Sizes, and Menswear with a strong reputation for customer satisfaction and a high rate of returning clients.

• Strategy lead for all site product recommendations placements, partnering with numerous cross-functional teams (i.e. Product Development, Data Scientists, Marketing Analytics, Site Merchandising, User Experience, and more) to build strategic business algorithms based on customer behavior, tactical outfitting initiatives and personalized product pairings.

• Proactively strategized experiments based on new trend initiatives, competitive analysis, and site personalization efforts. Presented strategies throughout the organization, including to C-Level leadership.

• Lead reporting and analysis of all experiments, evaluating financial and business goals and translating data into actionable learning’s.

• Experience working with third-party machine-learning engines to generate the most personalized and relevant product recommendations for each individual customer.

• Headed a collaborative effort with in-store teams to create an Omni channel recommendation experience, utilizing big data to create a more personalized shopping space.

• Content lead for all campaigns, including sitewide initiatives and asset placement across the site.

• Researched & implemented A/B testing across classification categories to experiment with asset and attribution successes & failures.

• Analyzed & reported daily on the sales of the Plus Size, Petite, Contemporary and Junior businesses while providing recommendations based on my findings to implement ways to increase online conversion, sales and traffic.

• Partnered with SEO, Marketing, Buying & the Fashion Office to develop seasonal campaign strategy, category structure and product placement processes based on analytics and competitive analysis.

• Developed linking strategy for creative assets, marketing emails, category pages, category

banners and homepages.

• Presented all reports & campaign recaps to the General Merchandise Managers, Digital Merchandise Managers and Directors of the respective areas of business on a monthly basis.