# Katie Cotter > Personal & Brand Stylist Location: San Francisco, California, United States Profile: https://flows.cv/katiecotter Experienced Stylist with over +15 years and a proven track record of successfully styling and curating on-trend and figure-flattering looks for both men and women. Skilled in Trend Analysis, E-commerce, Merchandising, Sales, and Creative Strategy for both personal and brand styling. Strong arts and design professional with a Master of Arts (M.A.) focused in Fashion Studies from Parsons School of Design. ## Work Experience ### Founding Stylist @ KOLLECTIN Jan 2025 – Present ### Personal Stylist @ Unknown Jan 2020 – Present | San Francisco Bay Area Provide full-service styling & wardrobe revamps for customers looking for both general style advice and special event styling. Services include unique, figure flattering, on-trend outfits, as well as capsule wardrobe selection. ### Fashion Stylist @ Stitch Fix Jan 2017 – Jan 2020 | San Francisco Bay Area Lead Stylist for Women’s, Special Sizes, and Menswear with a strong reputation for customer satisfaction and a high rate of returning clients. ### Associate Site Manager, Product Strategy @ Macy's Jan 2016 – Jan 2018 | San Francisco Bay Area • Strategy lead for all site product recommendations placements, partnering with numerous cross-functional teams (i.e. Product Development, Data Scientists, Marketing Analytics, Site Merchandising, User Experience, and more) to build strategic business algorithms based on customer behavior, tactical outfitting initiatives and personalized product pairings. • Proactively strategized experiments based on new trend initiatives, competitive analysis, and site personalization efforts. Presented strategies throughout the organization, including to C-Level leadership. • Lead reporting and analysis of all experiments, evaluating financial and business goals and translating data into actionable learning’s. • Experience working with third-party machine-learning engines to generate the most personalized and relevant product recommendations for each individual customer. • Headed a collaborative effort with in-store teams to create an Omni channel recommendation experience, utilizing big data to create a more personalized shopping space. ### Assistant Merchandise Content Manager, Special Sizes & Millennial Apparel @ Macy's Jan 2014 – Jan 2016 | San Francisco Bay Area • Content lead for all campaigns, including sitewide initiatives and asset placement across the site. • Researched & implemented A/B testing across classification categories to experiment with asset and attribution successes & failures. • Analyzed & reported daily on the sales of the Plus Size, Petite, Contemporary and Junior businesses while providing recommendations based on my findings to implement ways to increase online conversion, sales and traffic. • Partnered with SEO, Marketing, Buying & the Fashion Office to develop seasonal campaign strategy, category structure and product placement processes based on analytics and competitive analysis. • Developed linking strategy for creative assets, marketing emails, category pages, category banners and homepages. • Presented all reports & campaign recaps to the General Merchandise Managers, Digital Merchandise Managers and Directors of the respective areas of business on a monthly basis. ### Site Merchandise Coordinator - Shoes, Handbags & Lingerie @ Macy's Jan 2013 – Jan 2014 | San Francisco Bay Area • Managed weekly website content refreshes, including the set- up, linking and testing of multiple department updates. • Attributed all products for four different areas of business to ensure each product was navigated to the correct category on the site via faceted and search driven values. • Lead weekly collaboration of various, nation-wide merchant teams to test and review upcoming sales, specials and campaigns to ensure uniform messaging and timely execution. ### Marketing Assistant @ Shop It To Me, Inc. Jan 2013 – Jan 2013 • Reported daily to the VP of Marketing on large-scale promotions, paid search campaign analysis & online marketing strategy. • Daily tasks included customer support, PR/Social Media, A/B split testing & web analytics. • Helped to test and support the launch of new mobile-based web app and site, analyzing user surveys and providing strategic approaches for customer engagement. ### Sales Associate & Stylist @ Piperlime Jan 2012 – Jan 2013 | New York, New York • Selected as a team member of the first ever Piperlime store in SoHo, NY – responsibilities included hosting global and grand store openings and helping with various events, including celebrity designers and guests. • Lead personal styling for the stores most valuable and high-spending clientele. • Consistently strove to communicate trends, support brand messaging, and inspire customers. • Created and implemented weekly merchandising displays throughout the store. • Efficiently & consistently made hourly and daily sales goals to increase company revenue. ### Graduate Student @ Parsons the New School for Design Jan 2011 – Jan 2013 Master of Arts in Fashion Studies ### Marketing Operations & Styling Intern @ ModCloth Jan 2012 – Jan 2012 • Reported to the Campaign Product Manager and Stylist about daily marketing and merchandising responsibilities consisting of trend categorization, inventory monitoring and sample management. • Performed tactical updates in the back-end system on a daily basis, including placing orders, analyzing the performance of campaigns and helping inspect the site for accuracy. • Assisted the stylist on weekly photo shoots by unpacking, steaming and prepping garments; managing samples for shoots; and handling all on-set needs. ### Fashion Marketing & Merchandising Intern @ Leah C. Couture Millinery Jan 2012 – Jan 2012 | Manhattan, NY • Assistant to the designer, running all Marketing, Merchandising, PR and Social Media maintenance for couture and wholesale items. • Facilitated customer appointments in studio, tradeshow presentations, as well as with the launch of a new company division of wholesale merchandise. ### Wardrobe Styling Intern for "The Good Wife"​ @ CBS Television Studios Jan 2011 – Jan 2011 | Brooklyn, NY • Assisted the Costume Designer on the Award Winning show during actors fitting, selection of clothing and department related tasks throughout New York City. ### Staff Auditor I @ Hemming Morse LLP Jan 2007 – Jan 2011 • Responsible for client records preparation focusing on employee benefits information and local Union reports. • Consistently and efficiently scheduled and performed the analysis of Collective Bargaining and Trust Agreements, detection of contract fraud and determination of employer contribution compliance. ### Theater Department Costume Designer @ UC Santa Cruz Jan 2007 – Jan 2008 | Santa Cruz, CA • Designed and styled costumes for the student-run theater department at UCSC. • Bought all costume materials on specified budget, scheduled dress rehearsal meetings, and resourcefully executed design duties within the assigned time-frame. ### Sales Associate @ Rouge Boutique Jan 2006 – Jan 2006 | Half Moon Bay, CA • Front desk customer service clerk and sales associate. • Assisted in designing the window displays and floor plan, responsible for monthly stock reports and helping owner select store inventory. ## Education ### Master of Arts (M.A.) in Fashion Studies Parsons School of Design - The New School ### Bachelors of Arts in History of Art & Visual Culture, Film & Digital Media Studies University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/katiebradleycotter - Website: https://katiecotter.com --- Source: https://flows.cv/katiecotter JSON Resume: https://flows.cv/katiecotter/resume.json Last updated: 2026-04-08