# Katie Kaplan

> Senior Staff Product Designer at Gusto

Location: New York, New York, United States
Profile: https://flows.cv/katiekaplan

## Work Experience
### Senior Staff Product Designer @ Gusto
Jan 2025 – Present | New York, New York, United States
Joined as part of the Guideline acquisition

### Staff Product Designer @ Guideline
Jan 2023 – Jan 2025

### Senior Product Designer @ Guideline
Jan 2022 – Jan 2023

### Design Mentor @ Thinkful
Jan 2020 – Jan 2021

### Senior User Experience Designer @ Slalom
Jan 2020 – Jan 2021 | Greater Denver Area
· Redesigned a luxury travel subscription's web app search and merchandising experience with high fidelity prototypes for three breakpoints by conducting user research, leading stakeholder ideation workshops, designing new components for their brand library and validating design concepts

· Conducted a 5 week research project for a Fortune 100 financial company to recommend future state system and process solutions. Research included over 20 user & stakeholder interviews, stakeholder workshops, 2 day in the life ethnography sessions. Our research yielded 3 personas, a day in the life journey map, multiple task analyses for complex financial processes, and a recommendations/findings compilation.

· Redesigned an application for a medical device company that ingests sensor data from a surgical robot and analyzes that data to identify the root causes of errors for service engineers. I worked closely with engineers and product managers to write epics and user stories while developing a streamlined color system & UI pattern for identifying classes of errors.

· Currently identifying and designing Salesforce and homegrown solutions for optimizing incentives and enrollment processes for centralized sales team reps & operations for a major financial company

### Senior User Experience Designer @ MullenLowe U.S.
Jan 2017 – Jan 2020 | Greater Boston Area
· Monster.com: I redesigned their core product's onboarding flow with their internal product, marketing, CX and UX teams

· Department of Defense, Cyber Web Game (named to 2018 Webby Shortlist for Best User Experience): I concepted the game and led the UX (created sketches and wireframes, collaborated on functional specs, moderated user testing, directed product iterations)

· Google Cloud, Google Assistant Voice App (won 2019 Silver Effie for Effectiveness in Software & Apps, 2018 Bronze Clio, Direct Marketing): I conducted user interviews, architected VUI flows, wrote test plan, synthesized results, designed accompanying digital experience for Google’s customer acquisition program

· Monster (Job site): I redesigned Monster’s onboarding flow for new users and their hiring site to match new brand experience; conducted extensive stakeholder interviews and workshops, created information architecture, user flows, business requirements, wireframes, and participated in QA efforts

### Experience Designer @ MullenLowe U.S.
Jan 2015 – Jan 2017 | Greater Boston Area
· Named as one of the “50 Women Under 30 Worth Watching in Digital” by The Drum magazine in 2017

· National Geographic’s Saints and Strangers, (won the People’s Choice Webby Award for Best Home/Welcome Page): I led the UX, which included gameplay design, creating wireframes, conducting extensive user testing, and determining feature optimizations during development

· I facilitated client workshops and stakeholder interviews for Capital One, Google, and internal product development

· Capital One Spark Business, Responsive Web: Led the UX with a user-centered design approach by conducting user interviews and ethnographies, developed customer journeys with strategic recommendations and created wireframes

### Junior Experience Designer @ MullenLowe U.S.
Jan 2015 – Jan 2015 | Boston, MA
~ Led the UX and participated in content development and game design for National Geographic’s Saints and Strangers, which won the People’s Choice Webby Award for Best Home/Welcome Page

~ Contributed creative ideas, digital executions & strategy to winning pitches for California Avocado Commission, Apple & Rexona

### UX Designer @ Alpha UX
Jan 2015 – Jan 2015
· create variations of wireframes for testing team
· redesign user flows for current client projects

### UX Designer @ CoinOut
Jan 2015 – Jan 2015
CoinOut is a mobile payments startup that produces a point-of-sale payment device that allows customers to convert their change into credit. CoinOut tasked our team with re-designing their website.

· Led stakeholder interviews with company CEO, gathered competitive analysis research
· Conducted ethnographic studies and multiple in-depth interviews with users and merchants
· Created low-fidelity wireframes of key website pages for multiple devices using Sketch
· Developed responsively designed prototype (for mobile, tablet, and web views) using Axure

### Technical Recruiter @ Mondo
Jan 2013 – Jan 2014
· Third most profitable recruiter nationally (120% over quota)
· Conducted full lifecycle recruiting for technical contractors: sourced candidates, developed and maintained relationships, scheduled and prepared interviewees, negotiated contracts, audited payroll

### Inside Sales Account Manager @ Mondo
Jan 2013 – Jan 2013
· Utilized Salesforce.com to run reports, manage client relationships and prospect new business
· Pitched to current and prospective clients during outside sales meetings  
· Successfully met weekly sales metrics while completing comprehensive sales training program

### Social Media Strategist @ Epic Road
Jan 2013 – Jan 2013
· created and publicized a promotional contest across multiple social media platforms 
· compiled a database of humanitarian and conservation organizations  
· conducted interviews for intern applicants

### Communications + Research @ The Office of City Councilman Daniel Garodnick
Jan 2013 – Jan 2013 | New York, NY
· researched and recorded non-profit organizations' funding efforts for FY 2014 budget   
· fielded constituent calls and investigated constituent complaints 
· developed social media content

### Executive Assistant @ The Water Initiative
Jan 2012 – Jan 2013
· provided administrative and research support to the CEO
· developed and maintained the organizational structure of The Water Initiative’s archives
· coordinated activities with other employees in other offices

### Production Intern @ Connecticut Public Broadcasting
Jan 2012 – Jan 2013
· researched ideas and sought guests for the shows “Where We Live” and “The Colin McEnroe Show”
· fielded calls from listeners during programs
· edited and scheduled audio for re-runs
· recorded and edited commercial breaks 
· updated social media platforms (WWL and CMS blogs)

### Manager on Duty @ American Apparel
Jan 2010 – Jan 2011 | American Apparel Flatiron / Tribeca
· coordinated sales team on the floor during store hours
· reconciled customer service issues
· opened and closed the registers and the store (one of the five largest in New York City)
· responsible for creating + maintaining in-store experience

### Administrative Clerk @ United States Census Bureau
Jan 2010 – Jan 2010
· hired over 50 employees for the US Census Bureau
· processed the payroll of over 2,000 employees
· resolved payroll discrepancies as a liaison between field employees and the administrative dept.


## Education
### B.A. Sociology in Environmental Studies + Anthropology Minors
New York University

### German in Cultural Studies, Sociology
NYU in Berlin

### UX Design Immersive Student
General Assembly
Jan 2014 – Jan 2015


## Contact & Social
- LinkedIn: https://linkedin.com/in/kaplankatie

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Source: https://flows.cv/katiekaplan
JSON Resume: https://flows.cv/katiekaplan/resume.json
Last updated: 2026-03-30