Collaborated with leadership in conceptualizing and designing new icons reflecting connections and discovery for rebrand, a now integral element in brand. Redesigned webpages as part of the brand refresh, aligning with new guidelines.

Created diverse digital/print assets including email templates, infographics, postcards, reports, and social media graphics.

Championed design strategy for enterprise SaaS products – provided strategic direction on UX, visual design, and accessibility across teams, ensuring ecosystem scalability, cohesion, business alignment. Articulated plans/concepts to cross-functional teams through presentations.

Launched design system for web/native apps. Collaborated with designers, developers, product managers, researchers to pilot new components, variants, features, patterns, adapting library to evolving needs. Designed/published robust Figma UI kit, doc site, tutorials, benefitting 100+ designers.

Engineered system efficiencies: Implemented programmatic color palette theming, enabling accessible customer branding. Restructured type token libraries to simplify adoption, decrease breaks, allow font swaps, improve a11y compliance, and expedite handoff.

Pioneered illustration/animation library and steered expansion – outlined MVP, user tested concepts, spearheaded Figma templates, and enabled innovative theming to support customer brand compatibility.

Mentored interns: oversaw mobile adaptation of data vis library and guided logo ideas.

Measured accomplishments:

• Saved $240,000 per product in startup costs through design system

• Reduced accessibility-related rework by 60%, cutting potential legal risks by $500k

• Boosted NPS scores from 5 to 9 through improved user experiences

• Increased speed by 300% for untrained animators, 174% for experts with software pilot

• Broke records with 2021 Hackathon campaign: 3,100+ participants, 200+ teams

• Surpassed records (again!) in 2022 Hackathon: 4,700+ participants, nearly 400 teams

• 100% WCAG 2.2 compliance within design system

• 100% parity between Figma and code within design system

Facilitated brand refresh, realigning the visual identity with core values. Partnered with CEO to deliver comprehensive guidelines, establishing refined logo, color schemes, and cohesive illustration/photography style. Crafted suite of Google templates, MURAL boards, etc.

Partnered with developers on website revamp, prioritizing user needs, accessibility, and consistency. Launched website additions, integrating modifications to templates.

Directed illustrator in creation of fresh assets, fine-tuning style to match brand voice.

Drove creative direction, creating style guide/illustrations. Conducted usability testing. Collaborated with designers and devs to iterate from hackathon MVP to B2B product.

Major achievements:

• Knight News Challenge Semi-Finalist

• Facilitated illustrate-athon, doubling icon library

• Featured in several print/digital publications.

Executed multi-channel campaigns – crafted new brands and/or implemented within existing style guides. Teamed up with account managers, writers, creative, and devs to finesse copy, imagery, and hierarchy.

Advised department on best practices and technical constraints, ensuring projects progressed smoothly, on time, and within budget. Coached junior designers.

Produced photoshoots: provided creative direction, translating client/marketing needs into strategic shot lists. Wrote style guides, managed budget, hired/onboarded photographers.

Measured accomplishments:

• Achieved a 300% increase in HTML email conversion rates through redesign

• Garnered over $1.75 million in donations through brand awareness campaign

• 2019 annual gala campaign drew nearly 400 attendees and raised $635,000

• Optimized the photoshoot process, increasing hero shots per session

• Increased speed to release by reimagining email workflow

Partnered with staff designer and editor to produce dozens of dazzling print, digital and decor collateral for the 2014 “Raise the Roof” annual gala.

Ideated cross-platform product solutions aligning with research, business goals, and user needs. Crafted responsive wireframes/prototypes to coordinate with stakeholders. Prioritized features and functionality with engineers/PMs.

Developed brand identity and design system.

Major achievements:

• Selected as 2013 Fellow, a competitive year-long program

• (Streetmix began at a hackathon here!)

Portrait photographer for ages newborn and up

Implemented brand standards across all published content – email, print, web, social media, video. Analyzed surveys and incorporated feedback to enhance design effectiveness.

Major achievements:

• Annual campaign broke records, raising $1M+ in donations.

• President’s Volunteer Service Award

Developed captivating web/print assets with senior designer.

Major achievements:

• Received WOW (What Outstanding Work) Award