I focus on designing and scaling onboarding, manager enablement, and learning experiences. I partner cross-functionally to improve people processes, drive consistency in decision-making, and build programs that support organizational growth.

As Founder & Creative Director of Frankie Likes, I built a playful and purpose-driven brand offering safe, sensory-based products for young children and caregivers. I led end-to-end product development—from sourcing and packaging design to manufacturing and vendor management—while also driving the creative direction, e-commerce strategy, and wholesale growth. I crafted the brand identity, launched our Shopify storefront, and managed social, customer service, and day-to-day operations. My approach was rooted in real parenting insights and direct community feedback, helping me iterate quickly and create products families truly love.

I partnered with research, design, operations, and product teams to streamline workflows and optimize efficiency. I developed and maintained impactful people programs, including onboarding, educational trainings, and insight showcases. My role involved coordinating design workshops, critiques, and deep dives while driving cross-functional visibility and collaboration. I managed project schedules to ensure alignment across multidisciplinary teams, maintained accurate tracking and reporting, and represented the team as a proxy leader to partner organizations.

I supported User Researchers by managing operational workflows and ensuring projects stayed on track. I facilitated research planning sessions, streamlined team schedules, and created systems for accurate project tracking and reporting. By driving cross-functional visibility, I helped matrixed teams align on priorities and collaborate effectively. Additionally, I represented the team in partnerships with other organizations, fostering productive relationships that supported research goals.

I led recruiting strategies within Service Cloud to identify and manage participants for research studies, ensuring smooth execution and impactful insights. I supported researchers with scheduling and coordination while managing customer-facing communications and events to strengthen engagement. My work emphasized creating seamless connections between users and research initiatives.