Lead Product Designer for the Total Wine & More Digital Team, focusing on end-to-end product design efforts including UX research, wireframes, design systems, visual design, high-fidelity design, full scale prototypes, user testing and research, developer collaboration, and product releases in a fully agile environment
• Create detailed product design experiences for all areas of the Total Wine & More consumer app, including design system, simplifying checkout, expanding digital payment options, creating tasting notes, and maximizing customer capabilities while using in-store mode, among other features and product enhancements
• Focus on designing the cart and checkout experiences for the Total Wine & More website; utilizing expertise in e-commerce to maximize cart conversions through express checkout, expanding gifting options for customers, and implementing digital payment options like PayPal