# Katie Snider

> Product Design @Alaska Airlines

Location: San Francisco, California, United States
Profile: https://flows.cv/katiesnider

Katie is a Lead Product Designer at Alaska Airlines & Hawaiian Airlines, focusing design efforts on Atmos Rewards, Customer Accounts, and Loyalty. She is skilled in the user-centered design process, design systems, wireframing, and prototyping, working in a fully agile environment with cross-functional teams of developers, engineers, and product owners.

In her previous role as Lead UX Designer for the Native Apps at Williams Sonoma, Inc, including Pottery Barn, West Elm, Williams Sonoma, PB Teen and PB Kids, she led the team in personalizing the app experiences across the brand umbrella. Her work at United Airlines focused on enriching the traveler's journey with intuitive and engaging digital interfaces on the United website, United mobile app, in-flight entertainment app, and enterprise experiences. Her work at Total Wine streamlined the e-commerce checkout process and broadened digital payment options, significantly improving the consumer app and website functionality. This expertise, coupled with a strategic approach to user experience, drives her dedication to creating solutions that resonate with users and elevate the overall digital landscape.

Her background in a variety of industries from hospitality to e-commerce to branding has driven her to focus on what makes us all different, and how those differences make us stronger. She's a designer, a researcher, a strategist, an avid concert-goer, a typography nerd, a travel fanatic, and a lover of any and all things ocean. She dreams in color, and thrives on bringing out the joy in people and business by understanding what makes them tick.

## Work Experience
### Lead Product Designer, Loyalty & Account @ Alaska Airlines
Jan 2025 – Present
• Lead Loyalty & Account design for Alaska and Hawaiian Airlines, driving post-merger initiatives for the new Atmos program across web and app.
• Partner with multiple product and development teams to grow acquisition through loyalty, collaborating across engineering, vendors, leadership, research, and customer focus groups.
• Modernizing the Atmos loyalty experience through new points earning, activity, and account features launching in 2026 and beyond.

### Lead UX Designer, Mobile Apps @ Williams-Sonoma, Inc.
Jan 2024 – Jan 2025 | San Francisco, California, United States
• Lead designer for Williams-Sonoma Inc.’s mobile apps across all brands (Pottery Barn, West Elm, Williams-Sonoma, PB Kids, PB Teen), working closely with a global team of product managers, developers, and design leadership to deliver innovative, end-to-end design solutions
• Designed and led the Tailored App Experience initiative, delivering a nearly a 6% boost in conversion across key flows, along with measurable gains in engagement, repeat purchases, and order value.
• Spearhead design efforts for the Fast Track team, partnering with product managers and a global developer team to deliver innovative, fast-to-market product discovery ideas

### Senior UX Designer @ United Airlines
Jan 2023 – Jan 2024 | San Francisco Bay Area
Senior UX Designer for United Airlines, focusing design efforts on United mobile applications, in-flight entertainment, and enterprise experiences. 
• Lead UX Designer for In-Flight Entertainment application design and implementation, collaborating with a large team of designers, product owners, developers, and researchers to develop the next generation of the United In-Flight Entertainment experience. 
• Worked in close collaboration with the United in-house Design Systems team and United Developers to create an all new, Android-based seatback mobile application design system in Figma
• Delivery Lead for United's Enterprise team, mentoring UX designers and ensuring delivery of all product design and UX design work for both the United for Business and United Cargo teams.

### Lead Product Designer @ Total Wine & More
Jan 2023 – Jan 2023
Lead Product Designer for the Total Wine & More Digital Team, focusing on end-to-end product design efforts including UX research, wireframes, design systems, visual design, high-fidelity design, full scale prototypes, user testing and research, developer collaboration, and product releases in a fully agile environment
• Create detailed product design experiences for all areas of the Total Wine & More consumer app, including design system, simplifying checkout, expanding digital payment options, creating tasting notes, and maximizing customer capabilities while using in-store mode, among other features and product enhancements
• Focus on designing the cart and checkout experiences for the Total Wine & More website; utilizing expertise in e-commerce to maximize cart conversions through express checkout, expanding gifting options for customers, and implementing digital payment options like PayPal

### Senior Product Designer @ Total Wine & More
Jan 2021 – Jan 2023
• Senior Product Designer for the Total Wine & More Digital Team, focused on on end-to-end product design efforts including wireframes, design systems, visual design, high-fidelity design, full scale prototypes, user testing and research, developer collaboration, and product releases in a fully agile environment for both the mobile app team and cart & checkout experience team.

### Senior UX Designer @ CapTech Consulting
Jan 2019 – Jan 2021 | Charlotte, North Carolina Area
• Worked as a Senior Consultant in User Experience and Interaction Design as part of the Customer Experience team at CapTech
• Created wireframes, interaction designs, and full-scale prototypes for product implementation and development for desktop, mobile, app, and fully responsive design systems
• Researched and iterated on designs by writing usability scripts and facilitating usability testing with customers
• Collaborated with Business Analysts, Visual Designers, Developers, Engineers, and Project Managers in a fully agile environment to support product releases and user story designs

### UX Designer @ State of California
Jan 2019 – Jan 2019 | San Francisco Bay Area
• Worked with two other UX designers and engineers to produce a website for a natural disaster preparedness AmeriCorps program initiated by the Governor of California
• Conducted user research through methods such as competitive and comparative analysis, online surveys and user interviews
• Synthesized research, developed site map, user flows, and information architecture
• Produced wireframes for usability testing and collaborated with engineers to build the new site for the program
• Project goal is to inform and recruit AmeriCorps members into this new program under the California for All statewide initiative

### UX Designer @ American Pals
Jan 2019 – Jan 2019 | San Francisco Bay Area
• Collaborated with another UX designer on a design sprint redesigning a nonprofit website for American Pals, a national pen pal program for teachers to connect their classrooms through the art of letter writing. 
• Conducted user research, interviewed users, sent out surveys, applied competitive and comparative analysis techniques to provide an informed content and creative strategy. Created archetypes and user journey maps to better understand teachers and how they move through their process by incorporating outside experiences. 
• Utilized heuristic analysis and information architecture to inform new website navigation and signup process. Created sketches and then four versions of wireframes, conducting usability tests each iteration to make the design stronger. 
• Completed the visual design and site implementation for American Pals, which is now currently in use.

### Creative Director @ The PlumpJack Group
Jan 2012 – Jan 2019
• Oversaw design for the entire PlumpJack collection of businesses; including branding, UX, product design, web, business development, research, packaging, and identity
• Conducted site visits, market analysis, user research, competitive & comparative analysis, and design strategy for all new PlumpJack businesses including key clientele such as Getaway Boutique Hotel, Odette Estate Winery, Hideaway Boutique Hotel, Forgery Bar, White Rabbit, and Wildhawk
• Developed end-to-end design systems and guides for retail, packaging, restaurant, hotel and tasting room experiences targeted to specific user journeys
• Managed, hired, and directed internal and external design teams, providing final sign-off for the brand
• Collaborated with marketing team in copywriting, idea generation, market research, marketing plans, web strategy, experience design and budgets 
• Lead project management, creative direction and art direction for press checks, web and print design, photography and creative initiatives relating to the PlumpJack brand
• Forged and maintained productive relations with vendors, agencies, and key stakeholders to ensure effective communication across departments
• Designed an original wine label for a wine that achieved 100 points from the leading international wine critic and advocate, Robert Parker

### Design Manager @ The PlumpJack Group
Jan 2010 – Jan 2012
• Independently coordinated entire rebranding initiatives including new logo designs for all entities, typography, brand colors, and supporting graphics for all PlumpJack businesses

• Designed promotional materials, marketing campaigns, and comprehensive brand strategies across all portfolio businesses that aligned with overall company visions 

• Developed and launched brand identity guidelines and ensured effective training of all staff members

### Design Consultant @ Cultivar & Caspar Wines
Jan 2011 – Jan 2019 | San Francisco Bay Area
• Developed consumer-facing design strategy, digital illustrations and labels, and brand strategy across company vision, photography, and all aspects of creative design objectives

• Significantly increased brand exposure from one wine label producing 500 cases of wine to over 15 nationwide labels with 10K cases of wine


## Education
### Bachelor's degree in Business Administration and Management, General
Indiana University - Kelley School of Business

### User Experience Design Immersive
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/katieinbold
- Portfolio: https://www.katieinbold.com/

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Source: https://flows.cv/katiesnider
JSON Resume: https://flows.cv/katiesnider/resume.json
Last updated: 2026-04-13