I serve as the dedicated Sr. Content Designer on the T-Mobile for Business team. My work spans from product and plan descriptions on e-commerce to creating user journeys through our customer and internally facing tools. I partner with designers to uncover gaps in user understanding when it comes to our products and interface; and craft copy to reduce frustration throughout complicated journeys to meet business and user goals.

Re-authored and published outdated content and implemented interlinking strategies across multiple pages. Worked with subject matter experts to provide users with the most up-to-date and relevant information and ensured the most crucial information was the easiest to find.

Co-authored and edited an advocacy strategy covering stakeholder review and engagement and implementation plan for the Migration and Remittence Programme including social media, publication dissemination, and event plans.

Embedded full-time on the T-Mobile for Business team. Worked with UX designers to create copy for user flows across consumer-facing hubs and eCommerce pages. Created content for error messages, product descriptions, checkout cart instructions, and more.

My role on the content team was to help improve clients' websites by evaluating the content quality, SEO, and usability of their current state compared to their search and industry competitors.

Content strategy includes:

• Researching user intent

• Ideating topics for new blog articles or landing pages

• Organizing content through hubs and navigation

• Auditing pages to find gaps and areas of opportunity

• Identifying ways to optimize for SEO and UX

My main goal was to gain insight into what information users are looking for and help businesses create, organize, and optimize content that satisfies user intent.

Additional Experience at Portent:

• Worked with each author at Portent to create blog articles for our agency's website, from editing copy to entering and scheduling in WordPress

• I served as an extension of the CRO team and help create A/B tests to improve user journeys and increase conversion

• Led a training on writing for UX to educate my team on the importance of user experience best practices when it comes to writing for the web

• Served on the Women of Portent committee to build a community of women within the agency