Architect of Faire's brand, product and early vision. Responsible for designing the introductory product for each side of the marketplace, brand direction and company identity. Designed the cross-side marketplace referral mechanisms directly accountable for 60% of retailer growth and 50% of brand growth. Led design for all net new experiences, including iOS/Android apps, a direct to consumer marketplace, launch of the apparel vertical, and the Faire Insider program. Creative direction for Faire's 70,000 square foot headquarters in the Mission District of SF, which was a nominated for an IIDA award in 2021.