# Katrina Allick

> Senior Product Designer | Growth, Experimentation, Design Systems

Location: San Francisco, California, United States
Profile: https://flows.cv/katrinaallick

I’m a senior product designer focused on growth, experimentation, and monetization — helping teams turn complex funnels into clear, high-performing user experiences.

Over the past five years, I’ve worked across healthtech, ecommerce, AI, and SaaS, designing and testing end-to-end flows that consistently outperform benchmarks (often by 50%+). I’m most energized when design decisions sit at the intersection of user clarity, business tradeoffs, and systems that need to scale.

At Tinuiti, I lead UX strategy within our growth design practice — translating research into design systems, experiments, and creative concepts that move real metrics. I’ve helped shape how our team approaches end-to-end user journeys and experimentation, building scalable processes that make testing faster, clearer, and more impactful.

Outside of work, I co-run a sandwich pop-up with friends and I’m building an interactive map of lesbian history in San Francisco. Both projects keep me grounded in community, creativity, and designing things people genuinely care about.

Portfolio → www.katrinaallick.com
Sandwich shop → www.ladssf.com

## Work Experience
### UI/UX Design Lead @ Tinuiti
Jan 2024 – Present | San Francisco, California, United States
Lead growth-focused product design across e-commerce, SaaS, and healthtech, including Tinuiti’s partnership with Found. Own end-to-end user journeys, design systems, and experimentation frameworks driving consistent double-digit conversion lifts.

Co-lead a team of designers and partner closely with product, engineering, data, and clinical stakeholders to translate complex requirements into clear, trustworthy onboarding, decision-making, and subscription experiences.

### Senior UI/UX Designer @ Tinuiti
Jan 2023 – Jan 2024 | San Francisco, California, United States

### UI/UX Designer @ Tinuiti
Jan 2023 – Jan 2023 | San Francisco, California, United States

### Freelance Web & Product Designer @ Manhattan Venture Partners
Jan 2024 – Present

### Freelance Product Designer @ Huddle
Jan 2023 – Jan 2024 | San Francisco Bay Area

### Product Designer @ Moongrove
Jan 2022 – Jan 2023
Led final MVP design for Moongrove AI, driving 42 customers and $50k+ ARR within four weeks of launch. Designed end-to-end product flows and fundraising materials that supported 50+ investor conversations and late-stage discussions with firms including Kleiner Perkins and True Ventures.

### Product Designer @ SameSide
Jan 2021 – Jan 2023 | San Francisco Bay Area
Owned end-to-end product strategy and design from beta through version one, partnering closely with founders and engineering. Led ideation, prototyping, and delivery of core UI and UX flows contributing to initial $500k in angel funding.

### Product Designer @ SameSide
Jan 2021 – Jan 2021

### Production Manager @ North Six
Jan 2019 – Jan 2020 | Greater New York City Area

### Associate Producer @ Yard NYC
Jan 2019 – Jan 2019 | Greater New York City Area

### Production Coordinator @ Yard NYC
Jan 2017 – Jan 2019 | Greater New York City Area

### Production Assistant @ Yard NYC
Jan 2017 – Jan 2017 | Greater New York City Area

### Production Intern @ Yard NYC
Jan 2016 – Jan 2017


## Education
### Bachelor of Arts (B.A.) in Studio Art (Digital & Interaction Design)
Whitman College

### User Experience Design Immersive
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/katrinaallick
- Website: http://katrinaallick.com

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Source: https://flows.cv/katrinaallick
JSON Resume: https://flows.cv/katrinaallick/resume.json
Last updated: 2026-04-05