# Katrina (Armistead) Crance > Director of GTM Strategy at Skydio Location: San Francisco, California, United States Profile: https://flows.cv/katrinaarmisteadcrance A technical strategist with a background in design engineering and management consulting. I focus on building and scaling IoT devices and have hands-on experience at the intersection of business, design, and engineering. At Skydio I lead our GTM strategy function, which is responsible for deeply understanding customer value and market trends, and calibrating our business model accordingly. Prior to Skydio, I've led design and engineering efforts for clients such as Kimberly-Clark, Molson Coors, and the National Security Innovation Network. I also spent 4 years at Accenture, working as a management consultant across several industries including utilities and consumer. ## Work Experience ### Director, GTM Strategy @ Skydio Jan 2025 – Present | San Francisco, California, United States ### Senior Manager, Go-to-Market Strategy @ Skydio Jan 2023 – Jan 2025 | San Mateo, California, United States ### Senior Analyst, Product Strategy @ Skydio Jan 2022 – Jan 2023 | San Mateo, California, United States ### Hardtech Product Design @ mHUB Jan 2021 – Jan 2021 | Chicago, Illinois, United States ### Digital Transformation Consultant @ Accenture Jan 2018 – Jan 2020 | Greater Chicago Area Aligned to Accenture Interactive. Worked with: Excel, Powerpoint, Miro ### Consulting Senior Analyst @ Accenture Jan 2017 – Jan 2020 | Greater Chicago Area Role: Innovation Analyst at the Accenture Customer Innovation Network Responsibilities: Develop, plan, and manage client workshops, work with top SME’s to develop new content and Industry PoV’s, and facilitate idea generation in design thinking workshops. These skills helped me to build organizational and strategic ability, and learn how clients approach problems, as well as best practices in design thinking and the products industry, while providing exposure to internal and external leadership. Worked with: Powerpoint, Excel, Adobe Illustrator, Luma Workplace ### Consulting Analyst @ Accenture Jan 2016 – Jan 2020 | Greater Chicago Area Responsibilities included: Analyze data integrity with Excel for the client's Learning Management System during 4 sprints - this included evaluating errors and troubleshooting to identify and resolve issues. Manage the pace of data conversion for 2 full sprints and into the production environment for Go-Live. Lead error resolution and data validation meetings with key stakeholders. Develop validation strategy documents. Organize and maintain conversion project status. Collaborate with team and stakeholders in data mapping sessions. Worked with: Excel, PowerPoint, SAP SuccessFactors LMS ### Intern @ VIAWEAR Jan 2015 – Jan 2015 Responsibilities include the technical and visual packaging design for the company's product and managing the company's marketing campaign graphics to build the company’s visual brand language. Worked with: Rhino, SolidWorks, Photoshop, Illustrator ### Intern @ DiscoverField Jan 2014 – Jan 2014 | Los Altos, CA Established relationships with future clients, compiled and tested formulae for sports analytics, and redesigned the company’s website to create a more user-interactive interface by implementing new layouts and features. Worked with: Excel, Gephi, Viscovery and other self-organizing map software. ### Intern @ GMS Private Investor Jan 2013 – Jan 2013 | Los Altos Hills ## Education ### Master's Degree (with Distinction) in Design Engineering Harvard University ### Bachelor of Science (BS) in Manufacturing and Design Engineering Northwestern University ### Humanities with a focus on European Literature Danish Institute of Study Abroad ## Contact & Social - LinkedIn: https://linkedin.com/in/katrina-crance --- Source: https://flows.cv/katrinaarmisteadcrance JSON Resume: https://flows.cv/katrinaarmisteadcrance/resume.json Last updated: 2026-04-13