# Katrina Lau > Product Designer | UX/UI Storyteller | Ex-Walmart | Ex-Accenture Location: San Francisco Bay Area, United States Profile: https://flows.cv/katrinalau 🚀 6+ years of product design experience with additional background in aerospace engineering, designing for brands like Walmart, Accenture, and global Fortune 500 clients. 💡 Highlights: Boosted Walmart+ membership retention, increased growth and trial-to-pay conversions. Created 500+ design system components for a Fortune 500 client, applied across 150+ screens, meeting WCAG accessibility standards. Grew event attendance for Queer Art Faire by 300%, helping launch a permanent store. Designed AI chatbot experiences for brands like McDonald’s and HSBC, driving measurable engagement and sales. I thrive in fast-paced, collaborative environments where design, data, and empathy meet. If you’re looking for a designer who can elevate your product and your brand’s story, let’s connect. ✨ Portfolio: katrinanas.com 📬 Email: katrinaklau@gmail.com ## Work Experience ### Product Designer @ Walmart Jan 2023 – Jan 2025 - Enhanced and designed membership experiences for MCAM (Member Care and Account Management), including parts of manage membership page, customer support and membership cancellation, boosting member loyalty. ### Lead Brand and Experience Designer @ Queer Art Faire Jan 2023 – Jan 2023 | San Francisco Bay Area ✧ Queer Art Faire is a community hosting art fairs in San Francisco for marginalized and queer folks who have not the space to share their art or are new to vending ✧ - Designed event posters, social media graphics and merchandise, drawing in more than 1K attendees to each monthly event. Overall event successes led to scaling of Queer Art Faire to opening of consignment store located in San Francisco for artists. - Led design work of revamping Queer Art Faire website, increasing traffic and event attendance by at least 300%. First event attendance: 300 vs last event attendance: 1K - Created branding and design system from the ground up, establishing brand standards for current and future designs. ### Design Experience Specialist @ Accenture Jan 2022 – Jan 2023 - Worked with Fortune 500 company clients to design and build products based on their needs and requirements including: design systems, new UI.UX capabilities and functions, dashboards. - Won Accenture contracts based on visual designs and prototypes articulating user centered designs for clients to understand potential design solutions for RFPs. - Led design teams for projects through creating daily agendas, collaborative design work, and leading client facing meetings, explaining design choices to clients and ensuring designs exceed expectations. - Designed over 500 components and component variations for a brand new design system and portal experience, while passing AA accessibility guidelines. Design system was applied to over 150 wireframe screens, and screens were responsive across mobile, tablet and desktop. Based on project work, the client requested that the design team’s contracts were extended for a new project. ### Design Experience Senior Analyst @ Accenture Jan 2022 – Jan 2022 ### Product Designer @ Dryvebox Jan 2021 – Jan 2021 - Spearheaded redesigning of branding and marketing of Dryvebbox by creating business card designs, flyers, social media icons and redesigning UI/UX of Dryvebox web pages, increasing engagement and visibility. ### Product Designer @ Joinedapp Jan 2020 – Jan 2021 - Created prototypes and shipped features for Joinedapp’s analytics dashboard - Designed chatbot templates for social platforms (Facebook messenger, WhatsApp, Instagram, etc.) containing features such as checkout flows and email signups for clients such as McDonald’s, HSBC and Unilever - Created graphics for Joinedapp's social media pages ### Research Assistant @ University of California, Davis Jan 2020 – Jan 2021 worked under Dr. Kieu-Linh Caroline Valverde ### Photographer @ University of California, Davis Jan 2019 – Jan 2021 | Davis, CA • Organized photoshoots, photographs for marketing campaigns and documented special events, sports games, etc. ranging from any part of Campus Recreation (ARC, intramural sports, group fitness, etc.) and Memorial Union (Bookstore, Games Area, etc.) •Took photos for UC Davis’ annual report, marketing email postings, and UC Davis Stores‘ social media pages (Instagram: 4k followers, Facebook: 5k followers) ### Tutor @ University of California, Davis Jan 2019 – Jan 2019 • Held office hours for students in DES40A (Energy, Materials, and Design Over Time taught by Dr. Christina Cogdell) • Designed study plans and went over key concepts and notes to solidify students’ knowledge of the subject. • Assisted and proofread students’ papers and homework responses ### Snowboard Instructor @ Boreal Mountain Resort Jan 2019 – Jan 2020 [Seasonal Position] Helped with setup and takedown of teaching areas, conducted group instruction or private instruction of 1-15 adults/ children on basic snowboarding skills, and assisted with Rentals in checking out and handling returns of equipment ### Mechanical Engineering Intern @ Aluminum Coating Technologies Jan 2019 – Jan 2019 | Sacramento, California Area Increased efficiency in the company by implementing LEAN manufacturing and tracked times of anodization of parts with extensive notes on racking processes, analyzed engineering drawings of hundreds of parts from companies such as Penske and A & B in order to correct and adjust company pricing quotes. ### Sales Associate @ Urban Outfitters Jan 2016 – Jan 2017 | San Francisco, CA & Sacramento, CA Designed employee name tags, handled store stock and inventory, entered new items into store system, managed phone line, maintained cleanliness and organization of store front ### Intern @ NASA - National Aeronautics and Space Administration Jan 2012 – Jan 2015 | Berkeley, CA NASA Opportunities in Visualization, Art, and Science (NOVAS) Lead and mentored a group of students aged 14-18, created and designed projects integrating astronomy and visual art, presented final project in front of program participants and staff ## Education ### Bachelor of Science - BS in Aerospace, Aeronautical and Astronautical/Space Engineering University of California, Davis Jan 2015 – Jan 2021 ### Bachelor of Arts - BA in Design University of California, Davis Jan 2015 – Jan 2021 ## Contact & Social - LinkedIn: https://linkedin.com/in/katrina-sproessling - Portfolio: https://katrinanas.com --- Source: https://flows.cv/katrinalau JSON Resume: https://flows.cv/katrinalau/resume.json Last updated: 2026-03-25