# Kat W.

> Esthetician Student, Ex-Tech

Location: San Francisco, California, United States
Profile: https://flows.cv/katw

Design archive: katwhalen.com
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## Work Experience
### Esthiology Student @ Cinta Aveda Institute
Jan 2025 – Present

### Web Experience Designer @ PayPal
Jan 2025 – Jan 2025
Short term contract for purpose of the redesign of the PayPal Giving Fund Dotcom; sole UX and visual designer

### Visual Designer @ Lyft
Jan 2024 – Jan 2025

### Marketing Design Lead & Art Director @ Resilience Lab
Jan 2023 – Jan 2023
**Mass layoffs due to budget constraints led to the dissolution of the marketing team Nov. 2023

At Resilience Lab, an online therapy/teleheath startup, I created a new visual design system that would be used for the website redesign in Webflow but extending to all marketing touchpoints as well as product design. This system applied to scaled illustrations/iconography across marketing and product, social media posts, sales materials, iterative landing page design, and a Webflow-Figma web component library which informed scaleable design across the homepage and eight secondary and tertiary pages. My role sat within our small marketing team of three, consisting of our Director of Marketing, Copywriter, and myself.

### Senior Brand Designer & Art Director @ Jane Technologies, Inc.
Jan 2021 – Jan 2023 | San Francisco Bay Area

### Visual Marketing Designer @ Square
Jan 2019 – Jan 2021 | San Francisco Bay Area

### Freelance Marketing Designer @ Self-employed
Jan 2018 – Jan 2019 | San Francisco Bay Area
Clients included Perfect Keto, Pique Tea, Zero Financial, Pilot, ROI Works

### Contract Marketing Designer @ Tally Inc
Jan 2018 – Jan 2018 | San Francisco Bay Area

### TEFL teacher @ Self-employed
Jan 2017 – Jan 2018 | Madrid Area, Spain
Teaching English as a foreign language in Madrid, Spain.

### Contract Visual UI Designer @ DoorDash
Jan 2016 – Jan 2017 | San Francisco

### Product Designer @ NerdWallet
Jan 2015 – Jan 2016

### Jr. Associate Designer @ Rosetta
Jan 2014 – Jan 2014 | San Luis Obispo, California Area
Internship

### Design Intern @ Creative Juices Design
Jan 2013 – Jan 2013 | Los Gatos, CA

### Marketing Intern @ Bridge Bank
Jan 2013 – Jan 2013 | San Jose, CA


## Education
### Bachelor of Fine Arts (BFA) in Graphic Design
California Polytechnic State University-San Luis Obispo

### Digital Marketing Circuit
General Assembly

### Content Marketing Strategy
Coursera


## Contact & Social
- LinkedIn: https://linkedin.com/in/kat-mw
- Website: https://katwhalen.com

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Source: https://flows.cv/katw
JSON Resume: https://flows.cv/katw/resume.json
Last updated: 2026-04-05