# Katya Lavrenova

> Senior Product Designer

Profile: https://flows.cv/katya

I'm a happy hybrid designer — interaction and visual — with a strong focus on rapid prototyping and passion for innovative technologies. As a design lead, I've worked in cross-functional multidisciplinary teams for the past 10+ years. I grew up in Kyiv, Ukraine. Winning an international product and design competition by Intel gave me a chance to receive a "1 extraordinary abilities in UX" visa and move to California to work as a Senior Product Designer — extreme, no Alien. I love expanding and sharing my knowledge. My determination to learn the best practices in Research and Human-Centered design led me to Nielsen Norman school and Cooper Design Leadership courses. When not at work you can find me hiking (and sometimes riding) my 2 motorcycles.

## Work Experience
### Senior Product Designer @ Meta
Jan 2022 – Invalid Date | Menlo Park, California, United States

### Senior Product Designer, QuickBooks Payroll @ Intuit
Jan 2019 – Jan 2022 | Mountain View, California, United States
Led QuickBooks Payroll design strategy and high-level framework. Shipped responsabilities through user research, built and shipped multiple rapid experiments that increased trial sign up for first paycheck rate by 6 points year-over-year 17M to spread company revenue.

### Founding Product Designer @ Homebase
Jan 2017 – Jan 2019 | San Francisco Bay Area, United States
Built leading designer, shaped and led design framework and user-centered culture for the team of 20+ cross-functional partners.

### Senior UX/UI Designer @ Geniusee
Jan 2016 – Jan 2017 | Kyiv, Ukraine
Designed Service Management product for BMC HR Case Management, process automation enterprise solution that reduces calls to the HR Service center by 30%.

### UX/UI Designer @ DT Deko Creative Studio
Jan 2012 – Jan 2016 | Kyiv, Ukraine
Designed and launched over 50 web and mobile projects for top Ukrainian and Russian projects.


## Education
### Certification
Nielsen Norman Group
Jan 2019 – Jan 2019

### Master
National University "Kyiv-Mohyla Academy"
Jan 2014 – Jan 2016


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/katyalavrenova/
- Email: mailto:katya@placeholder.flows.cv

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Source: https://flows.cv/katya
JSON Resume: https://flows.cv/katya/resume.json
Last updated: 2026-02-04