Principal Product Design Consultant partnering with teams to define product strategy, uncover user needs, and design digital experiences that drive meaningful business outcomes.

I bring strategic thinking, creativity, and empathy to complex problem spaces—helping organizations move from ambiguity to clarity across web and mobile products.

Portfolio: www.katyabelitskiy.com

Open to consulting and advisory conversations.

Led product design for complex, data-driven fintech products, partnering closely with product, research, engineering, data, and executive leadership to deliver experiences from conception through launch and continuous learning.

Served as a strategic design leader across multiple initiatives, bringing clarity, strong product judgment, and design leadership to cross-functional teams while shaping product strategy in highly ambiguous problem spaces.

Key contributions:

• Led end-to-end product design across web and mobile, from discovery and concept development through execution, launch, and post-launch iteration

• Played a central role in shaping AI strategy and product vision, exploring how intelligent, data-driven experiences could improve decision-making, personalization, and user outcomes

• Partnered with product leadership to translate business goals, technical constraints, and user needs into clear, actionable product direction

• Facilitated design critiques, aligned stakeholders, and articulated design rationale clearly to both technical and non-technical audiences

• Led by example through hands-on design execution, maintaining a high bar for quality while navigating tight timelines and shifting priorities

Recognized for combining strategic insight, creativity, and deep user empathy to uncover meaningful user needs, frame complex problems, and guide teams toward solutions that deliver measurable business impact. A trusted partner to product and engineering who elevates both outcomes and collaboration.

Responsible for product design and user experience for Home Depot Online Services, delivering intuitive, scalable digital experiences across web platforms used by millions of customers.

Partnered closely with product management, engineering, and stakeholders to translate business objectives and user needs into thoughtful, user-centered solutions that supported both customer satisfaction and business outcomes.

Key contributions:

• Led experience design from early discovery through execution, including research, concept development, sketching, prototyping, and usability testing

• Identified core user problems and translated insights into clear user flows, journey maps, and user stories

• Designed wireframes and high-fidelity mockups optimized for a wide range of devices, platforms, and interaction patterns

• Built interactive prototypes to validate concepts early and ensure intuitive, efficient user experiences

• Applied a user-centered, iterative design process—rapidly testing, learning, and refining solutions based on user and stakeholder feedback

• Made informed design decisions balancing user needs, technical constraints, and business goals

• Collaborated cross-functionally to continuously improve experiences through ongoing feedback from users, engineering teams, and leadership

Responsible for creative direction of original design concepts, user experience for e-commerce websites, applications, and creation of partner digital and marketing strategies. Drive collaboration efforts of the project's creative and user experience teams, and inspire teammates on all levels to exceed expectations.

• Define overall UX strategy & vision for next-generation products that strengthen Equifax and its partner’s market distinction and leadership position.

• Lead product design and user experience efforts for numerous partnerships, including: PayPal, H&R Block, AT&T, AARP, Credit.com, Mint, Dell, Lenovo, Suze Orman, and more.

• Collaborate with Product Management and Engineering leads to explore new product ideas, refine existing products, and drive innovation through design.

• Direct all phases of creative work from concept through fruition and cultivate creative outside the box thinking.

• Practice user-centered methodologies to develop simple design solutions for complex data driven products that provide intuitive functionality and delightful user experience.

• Translate vision for products into tangible models in the form of conceptual design, flowcharts diagrams, storyboards, wireframes, prototypes, use cases, and personas.

• Develop UX/UI and interaction design specification documents.

• Support engineering team through the agile development and QA process.

• Manage A/B tests and use data analytics to drive strategic design decisions.

• Oversee design and production of all creative and branding elements including banners emails, landing pages, brochures, and more.

• Lead, inspire, motivate and manage creative team.