Supporting the New Verticals Fulfillment design team in developing customer-centric, AI-driven logistics systems and shopper experiences. Focused on enabling the company’s expansion into key verticals—grocery, convenience, retail, and alcohol—to strengthen local commerce and ensure every order is delivered quickly, accurately, and affordably.

Led the design teams for the Metaverse Avatars & Identity org that’s responsible for ensuring a seamless and unified avatar experience across platforms. Our work spans all consumer-facing avatar experiences across Meta's current and future platforms, including Facebook, Instagram, Messenger, WhatsApp, Quest and Horizon Worlds, and third-party applications that have integrated our Avatars SDK. My role involves overseeing teams focused on avatar creation, personalization, and new use cases such as expression and social connections.

Responsibilities:

• Built and scaled the team from ground up, established ways of working & collaboration model

• Established the design vision that defines how we can win with our product strategy

• Upheld the quality and craft, defined visual design systems

• Took a lead on a set of high-stakes strategic projects

Led the design teams on the Horizon community building & integrity and Quest Social Platform that’s responsible for the platform-level social layer and functionality across all Quest devices.

Led the design for a range of products including 360 Media and Spatial Workstation (software suit for spatial audio), Facebook Spaces, Portal & Hardware Innovations lab, Facebook Horizon.

Emergent is a platform that enables an accessible consumer capture of live action immersive videos using mobile that you can view & share in virtual reality. I led the design of our mobile and Gear VR social platforms including product strategy, branding and user research.