Working as a Senior UX Designer for HCLTech Clients. Currently working with our client, Microsoft.

• End-to-end product design (discovery, flows, wireframes, high-fidelity prototypes in Figma)

• Scalable design systems and thoughtful interaction design

• User research, usability testing, and insight synthesis

• A/B testing, experimentation, and KPI-driven optimization

• Conversion rate optimization across PDP, cart, and checkout

• Personalization, loyalty, subscription, and lifecycle journeys

• Strong cross-functional collaboration with Product, Engineering, and Marketing

As Lead UX Designer, I drove the end-to-end experience strategy and execution for Gap’s new Loyalty Program, which launched Feb 2026. I led design across the full customer funnel — from acquisition and onboarding to engagement and retention — ensuring a seamless, scalable, and conversion-optimized ecosystem across desktop, mobile web, and app.

Key Contributions:

• Led full-funnel UX strategy and execution for a multi-platform loyalty ecosystem

• Designed comprehensive user flows, wireframes, and high-fidelity prototypes in Figma

• Conducted qualitative and quantitative research, usability testing, and A/B experiments to validate features and optimize engagement

• Translated behavioral insights and analytics into actionable product improvements

• Partnered cross-functionally with Product, Engineering, and Marketing to align user needs with business goals

• Applied UX/UI best practices in interaction design, information architecture, and accessibility (WCAG standards)

• Drove iterative testing cycles to improve onboarding, rewards discovery, and retention mechanics

• Balanced customer-centered design with measurable KPI outcomes

• Translated UX/UI strategies and requirements into responsive, user-centric designs and created design solutions that seamlessly integrate into complex enterprise tools to meet key business metrics..

• Created high-fidelity prototypes for user research and conducted my own usertesting studies with Figma. Showed consistent expertise in leveraging user research to inform design strategies and product roadmaps.

• Purple.com relies on a Contact Management System, presenting a unique design challenge by requiring UX solutions to work within its limitations

• Mentored junior designers and lead by example

• Created a user-centered digital experience that blends creativity, technical ability, and a deep understanding of human behavior

• Developed interactive prototypes in Figma and conducted usability testing to validate user flows

• Built a cohesive set of guidelines and maintained assets and components to ensure consistency across Purple.com and cross-functional teams

• Built and maintained our team Design System.

• Designed user-centered digital experiences at Purple.com, focusing on seamless user journeys and intuitive flows

• Crafted concise, user-friendly copy to enhance clarity and usability

• Collaborated cross-functionally to bring complex digital experiences to life through strategic design thinking and execution