# Katy Atchison > Senior UX/UI Product Designer | Expert in Human-Centered Design & Scalable Visual Systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/katyatchison As a UX/UI Designer, I craft user interfaces that elevate the overall user experience, while adhering to brand guidelines and design principles. I have more than 20 years of experience in visual storytelling, establishing a strong connection between brands and their consumers through design. I also conduct usability tests to collect feedback on prototypes and existing products, enabling iterative design improvements informed by user insights and observations. Collaboration is key in my work, as I closely cooperate with product managers, developers, and visual designers to ensure a cohesive alignment throughout the development process. My expertise lies in weaving a brand's narrative through various disciplines, including Visual Design, Art Direction, Product Design, and User-Centered UX/UI. ## Work Experience ### Senior User Experience Designer @ HCLTech Jan 2026 – Present Working as a Senior UX Designer for HCLTech Clients. Currently working with our client, Microsoft. • End-to-end product design (discovery, flows, wireframes, high-fidelity prototypes in Figma) • Scalable design systems and thoughtful interaction design • User research, usability testing, and insight synthesis • A/B testing, experimentation, and KPI-driven optimization • Conversion rate optimization across PDP, cart, and checkout • Personalization, loyalty, subscription, and lifecycle journeys • Strong cross-functional collaboration with Product, Engineering, and Marketing ### Senior UX Designer @ Gap Inc. Jan 2025 – Jan 2026 | San Francisco Bay Area As Lead UX Designer, I drove the end-to-end experience strategy and execution for Gap’s new Loyalty Program, which launched Feb 2026. I led design across the full customer funnel — from acquisition and onboarding to engagement and retention — ensuring a seamless, scalable, and conversion-optimized ecosystem across desktop, mobile web, and app. Key Contributions: • Led full-funnel UX strategy and execution for a multi-platform loyalty ecosystem • Designed comprehensive user flows, wireframes, and high-fidelity prototypes in Figma • Conducted qualitative and quantitative research, usability testing, and A/B experiments to validate features and optimize engagement • Translated behavioral insights and analytics into actionable product improvements • Partnered cross-functionally with Product, Engineering, and Marketing to align user needs with business goals • Applied UX/UI best practices in interaction design, information architecture, and accessibility (WCAG standards) • Drove iterative testing cycles to improve onboarding, rewards discovery, and retention mechanics • Balanced customer-centered design with measurable KPI outcomes ### Senior UX/UI Digital Product Designer @ Purple Jan 2024 – Jan 2025 | Salt Lake City Metropolitan Area ### Product Designer @ Purple Jan 2024 – Jan 2025 • Translated UX/UI strategies and requirements into responsive, user-centric designs and created design solutions that seamlessly integrate into complex enterprise tools to meet key business metrics.. • Created high-fidelity prototypes for user research and conducted my own usertesting studies with Figma. Showed consistent expertise in leveraging user research to inform design strategies and product roadmaps. • Purple.com relies on a Contact Management System, presenting a unique design challenge by requiring UX solutions to work within its limitations • Mentored junior designers and lead by example ### Digital Product Designer - UI/UX @ Purple Jan 2024 – Jan 2024 | Salt Lake City Metropolitan Area • Created a user-centered digital experience that blends creativity, technical ability, and a deep understanding of human behavior • Developed interactive prototypes in Figma and conducted usability testing to validate user flows • Built a cohesive set of guidelines and maintained assets and components to ensure consistency across Purple.com and cross-functional teams • Built and maintained our team Design System. • Designed user-centered digital experiences at Purple.com, focusing on seamless user journeys and intuitive flows • Crafted concise, user-friendly copy to enhance clarity and usability • Collaborated cross-functionally to bring complex digital experiences to life through strategic design thinking and execution ### Associate Editor @ Broke-Ass Stuart Jan 2022 – Jan 2025 | San Francisco Bay Area • Wrote, edited, and published engaging stories on Brokeassstuart.com and social media channels, reaching over 150k audience. • Created social media video content to enhance storytelling and increase user engagement. • Led SEO trainings for writers and provided guidance to junior designers on WordPress platform. ### UX Designer at Shopbop @ Amazon Fashion Jan 2022 – Jan 2024 • Designed user interfaces in Figma to enhance the overall user experience for Amazon's Shopbop. • Redesigned and implemented multi-selection filters across all product categories, enhancing the browsing experience and empowering users to refine results more intuitively—resulting in a 4% increase in engagement, higher conversion rates, and contributing to a $9M revenue lift. • Conducted usability tests to gather feedback for iterative design improvements. • Collaborated with product managers, developers, and visual designers for cohesive alignment in the development process. • Updated and maintained a scalable design system in Figma, ensuring consistency across web and mobile and app platforms while enabling faster handoff and collaboration between design and engineering teams. ### User Experience Designer @ Amazon at Shopbop Jan 2022 – Jan 2024 • Designed user interfaces in Figma to enhance the overall user experience while ensuring alignment with brand guidelines and design principles. • Responsible for all project design work from high-fidelity wireframes to prototyping, visual design polish as well as technical documentation for go-live. • Helped guide business decisions and project plans based on user research and scoping opportunities. • Conducted usability testing on my own to gather feedback on prototypes and existing products, iterating on designs based on user insights. • Worked closely with product managers, developers, and visual designers to ensure alignment and consistency throughout the development process for all platforms; desktop, mobile and the Shopbop app. ### Lead Designer - Web @ Stitch Fix Jan 2017 – Jan 2022 | San Francisco Bay Area • Designed landing pages and marketing assets for Stitch Fix, ensuring consistency across various platforms. • Collaborated with cross-functional teams to deliver effective solutions for users. • Created all online assets for sales and collection features • Designed the StitchFix intranet from the ground up • Conducted user studies to validate design ideas using Figma, Invision and UserTesting.com - using my own high-fidelity prototypes I created. ### Lead Designer @ Stitch Fix Jan 2017 – Jan 2022 • Designed landing pages, marketing assets, and intuitive user flows within the Stitch Fix brand identity. • As the Lead UI Designer on the Creative team, I led the end-to-end design of all landing pages—from initial wireframes to final, pixel-perfect visual design ready for launch. • Ensured consistency and an optimal user experience across mobile, tablet, desktop, and app views. • I collaborated with cross-functional teams, including UX Designers, Product Designers, the Editorial Team, Copywriters, Photographers, Algorithms, and Engineers. • Designed and Built several micro-sites for StitchFix including their intranet, blog and Social Impact Microsite. • Managed my own team, Mentored junior designers and lead by example. ### Sr. Web Designer @ Vionic Group Jan 2014 – Jan 2017 | San Rafael, CA Principle solo designer for all web and online marketing materials. • Create online graphic concepts and treatments starting with a blank web page. • Drive best practices with an eye toward localization, accessibility, SEO, scalability, and ease of maintenance • Develop seasonal online usage guides, and collaborate with the global partners to ensure consistent use • Create all online visual assets - including pages, marketing collateral and more! • Work closely with cross-functional team members during all phases of design projects. • Present compelling visual designs to all stakeholders for review and feedback • Develop and maintain detailed design templates and specifications ### Senior Web Designer @ Vionic Shoes Jan 2014 – Jan 2017 • Sole web designer for Vionic Shoes; a hybrid role between a UI/UX Designer. • Created online visual assets, including SEO pages, retail websites, and marketing collateral, ensuring alignment with brand guidelines and effective user engagement. • Developed seasonal online usage guides and collaborated with global partners to maintain brand consistency. ### Art Community Leader @ Katy Atchison Illustration Jan 2013 – Jan 2017 | San Francisco, CA I'm a connector - I get things done. (and I smile a lot while I do it) I have worked as a creative consultant/advisor + event planner with local businesses to create curated Pop-up shops that feature San Francisco Etsy Sellers. A few companies I've worked with are: Goorin Bros. The Bold Italic Yelp Kiva Air BnB ..and more! My goal is to bring you artists and vendors that fill your space, bring in a unique blend of people and are professional and fun to work with! from 2013-2015 I was a creative adult program consultant & advisor for the Museum of Craft and Design. Bringing teachers in for their monthly adult program: "Etsy Nights" - a $10 event which teaches you a craft with an expert in the field + refreshments from local breweries. As a Creative Consultant I was the co-captain and leader within SF Etsy - an art collective of Etsy sellers from all over the Bay Area - totaling more than 1,200 members. Members are small businesses in the bay area who sell on Etsy, in craft shows & other websites online. The group supports each other with peer-to-peer sharing surrounding local craft shows, best practices, branding, marketing, consignment, how to set up wholesale accounts, sourcing of materials and beyond. What'd I do in my 2 years as Team Captain? • Built a solid Leadership Team • Organized Mid-sized craft shows • Multiple Graphics were built and sent out thru our social media channels • I inspired others to go after things they are passionate about • Partnered with multiple corporate & non-profit organizations to bring artists/artisans to them • Planned and executed a Gallery show at Studio Gallery in SF that featured over 65 local bay area artists Recently SF Etsy was featured on Etsy's Blog: http://www.etsy.com/blog/news/2012/organizing-for-growth-the-sf-etsy-team/ ### Sr. Ecommerce Designer @ The Men's Wearhouse, Inc. Jan 2013 – Jan 2014 | Fremont, CA • Designed site assets, email layouts, font guidance, banner ads, and social media graphics for The Men's Wearhouse, Inc. in Fremont, CA. • Collaborated with a small team of online graphic designers to meet business objectives and enhance the company's online presence. ### Senior Web Designer @ Mens Warehouse Jan 2013 – Jan 2014 • Designed email marketing campaigns and layouts to support promotions, product launches, and customer retention for The Men's Wearhouse and their affiliate brands. • Collaborated with a small team of online graphic designers to develop high-impact email designs that aligned with business objectives and drove customer engagement. • Created site assets, banner ads, font guidance, and social media graphics to maintain brand consistency and enhance the company’s online presence. ### Sr. Creative Designer @ Williams-Sonoma, Inc. Jan 2011 – Jan 2013 ### Graphic & Web Marketing Designer/Internet Coordinator @ Williams-Sonoma, Inc. Jan 2007 – Jan 2011 for the Pottery Barn Brand ### Senior Creative Designer @ Pottery Barn Jan 2007 – Jan 2013 • Designed and developed visually compelling, on-brand email marketing campaigns that drove customer engagement and revenue. (upwards of 20 campaigns weekly) • Created any necessary visual assets and marketing collateral (including small animations for email) while maintaining brand consistency across email, digital ads, and social media, aligning with Pottery Barn’s visual identity and voice. • Collaborated with marketing managers, copywriters, and merchandisers to deliver strategic, results-driven creative. • Managed junior designers and created daily tasks for our small but mighty team. Presented all work to senior leadership for approval daily. ### Lead Graphic and Web Designer @ Jessica McClintock, Inc. Jan 2005 – Jan 2007 ### Web Developer/User Interface Designer @ Capital One Jan 2007 – Jan 2007 ## Education ### MFA in Computer Arts - New Media Academy of Art University ### BA in Visual Arts - Graphic/Web Design Pine Manor College ### AA in Visual Arts - Fine Arts Cottey College ### Master of Fine Arts in New Media Academy of Art University ### Associate of Arts in Visual Arts Cottey College ### Bachelor of Arts in Web/Multimedia Management and Webmaster Pine Manor College ## Contact & Social - LinkedIn: https://linkedin.com/in/katyatchison - Portfolio: https://atchisonkaty.wixsite.com/portfolio --- Source: https://flows.cv/katyatchison JSON Resume: https://flows.cv/katyatchison/resume.json Last updated: 2026-04-13