At Airtable, I've worked across core product, growth, and AI — evolving from shipping foundational features to leading the design of AI-powered building experiences.
AI Building Experiences (2024 – Present)
•Led onboarding and app creation for Airtable's AI-native launch — increased onboarding completion by 12% and Week 2 active apps by 52%
•Established AI interaction patterns and design principles for AI-first app creation through research and cross-functional collaboration
•Shipped consultative building framework — Omni clarifies intent, proposes a plan, and invites iteration before building, increasing activation by 3.57% and new user app creation by 6.16%
Growth & Monetization (2024 – Present)
•Redesigned the paid trial experience, delivering a 42% increase in upgrade rate with no downgrade impact
•Led share dialog redesign — 21% more shares, 14% more invites, 13% higher acceptance rates
•Shipped 10+ growth experiments across discount strategies, trial awareness, and conversion optimization
Core Product & Strategic Initiatives (2022 – 2024)
•Shipped Portals for external collaboration in 9 months, doubling business targets
•Led a year-long Form Builder redesign — 10x adoption growth, 180K forms created in the first two months
•Designed platform features including two-way sync, mobile layouts, and collaboration improvements
