# Kaustubh Barde > Designing AI-native experiences @Airtable Location: San Francisco Bay Area, United States Profile: https://flows.cv/kaustubhbarde I design experiences that help people build with AI. At Airtable, I lead AI-powered building experiences — helping non-developers go from idea to working app through onboarding, guided creation flows, and AI interaction patterns that earn trust. Before that, I spent six years at Salesforce designing enterprise data platforms at scale. My work sits at the intersection of AI, product strategy, and systems thinking. The questions I keep coming back to: how should AI guide without overwhelming? When should it intervene? What does good design look like when the output is generative? Still figuring a lot of it out — but genuinely excited to be working on it. ## Work Experience ### Lead Product Designer @ Airtable Jan 2022 – Present | San Francisco, CA At Airtable, I've worked across core product, growth, and AI — evolving from shipping foundational features to leading the design of AI-powered building experiences. AI Building Experiences (2024 – Present) • Led onboarding and app creation for Airtable's AI-native launch — increased onboarding completion by 12% and Week 2 active apps by 52% • Established AI interaction patterns and design principles for AI-first app creation through research and cross-functional collaboration • Shipped consultative building framework — Omni clarifies intent, proposes a plan, and invites iteration before building, increasing activation by 3.57% and new user app creation by 6.16% Growth & Monetization (2024 – Present) • Redesigned the paid trial experience, delivering a 42% increase in upgrade rate with no downgrade impact • Led share dialog redesign — 21% more shares, 14% more invites, 13% higher acceptance rates • Shipped 10+ growth experiments across discount strategies, trial awareness, and conversion optimization Core Product & Strategic Initiatives (2022 – 2024) • Shipped Portals for external collaboration in 9 months, doubling business targets • Led a year-long Form Builder redesign — 10x adoption growth, 180K forms created in the first two months • Designed platform features including two-way sync, mobile layouts, and collaboration improvements ### Senior Product Designer @ Salesforce Jan 2019 – Jan 2022 | San Francisco, California Led design for Salesforce CDP (now Salesforce Data360) — a declarative tool for marketers to unify customer data for insights, segmentation, and personalized marketing. Owned core features from inception to launch including Data Ingestion, Identity Resolution, and Calculated Insights. Presented the product vision to executive stakeholders and crafted demos for Dreamforce and TrailheadDX. ### User Experience Designer @ Salesforce Jan 2017 – Jan 2019 | San Francisco, CA Designed end-to-end experiences for Customer 360 Data Manager, helping enterprises build a single source of truth across Salesforce products and external systems. Co-presented at Dreamforce '18 on Data Stewardship to an audience of 100+. ### UX Design Intern @ Salesforce Jan 2016 – Jan 2017 | Greater Indianapolis Designed the Salesforce Marketing Cloud Android app, enabling marketers to track campaign performance, take actions, and collaborate on the go. ## Education ### Master of Science (MS) in Human Computer Interaction Design Indiana University Bloomington Jan 2015 – Jan 2017 ### Bachelor of Engineering (BE) in Electronics and Telecommunication Engineering University of Mumbai Jan 2010 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/kaustubhbarde - Portfolio: https://www.kaustubhbarde.com --- Source: https://flows.cv/kaustubhbarde JSON Resume: https://flows.cv/kaustubhbarde/resume.json Last updated: 2026-03-25