Led UX audits and resolved production issues to ensure Section 508 compliance (WCAG 2.0 AA) for a website serving 1M+ users.

Streamlined the web design through an end-to-end process, enhancing brand identity and restructuring information architecture. Collaborated with developers, managers, and marketers to analyze CRM data, increasing user retention. Integrated agile methodologies in strategy execution, developing and testing wireframes, leading to data-driven enhancements and boosting user engagement.

Did some cool stuff under NDA :)

Joined Peepultree during the initial stage Seed Funding round led by Elevar Equity

I led the design efforts as the Solo Designer for Peepultree's consumer facing platform.

Work:

1. Peepultree Business - This saw a complete revamp from headless e-commerce website with custom front end and Shopify backend. This consisted of multiple iterations and working seamlessly with stakeholders & developers.

2.Coordinating w/ Product manager, looked into tools like Google Analytics and Smartlook to track user behaviour and gather insights in order to reduce cliffs in the funnels.

3.Responsible for designing the user journey and strategy for the second vertical, Live History India .