Joined Peepultree during the initial stage Seed Funding round led by Elevar Equity
I led the design efforts as the Solo Designer for Peepultree's consumer facing platform.
Work:
1. Peepultree Business - This saw a complete revamp from headless e-commerce website with custom front end and Shopify backend. This consisted of multiple iterations and working seamlessly with stakeholders & developers.
2.Coordinating w/ Product manager, looked into tools like Google Analytics and Smartlook to track user behaviour and gather insights in order to reduce cliffs in the funnels.
3.Responsible for designing the user journey and strategy for the second vertical, Live History India .