Good design is simple, usable, and captivating. Quality design requires a fine balance of
user empathy, intuitiveness, aesthetics, keen business acumen, and a deep understanding
of your target audience.
Led the design vision for Dialpad's unified customer experience, the highest priority project with regards to IPO goals. Aligned with C-suite leadership on direction, partnered with Product and Engineering to define timeline and scope, and collaborated with designers from call center, mobile, video conferencing, Ai, and messaging teams to execute the design vision.
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Redesigned the core calling experience to allow for in-call multitasking. Defined and documented how a dynamic call, meeting, and messaging UI would react to complex scenarios. Partnered with engineering to bring it to life.
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Led design reviews to create consistency and alignment among 20+ designers. Strengthened the design team’s influence and relationships through mentorship, cross-functional team workshops, design sprints, and team bonding activities.
Developed research plans, including mixed methodology, to conduct generative and evaluative research with oversight from the UX Research Manager.
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Overhauled design's hand-off process by consulting with engineering partners and designers to strengthen communication and clarify expectations.
Directed the design of Dialpad's new messaging experience.
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Worked as a dedicated design resource for Dialpad Talk, Dialpad Support, Analytics, and Mobile product teams.
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Served as senior member on the interviewing committee that grew the Design team from 5 designers to 14.
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Mentored three associate-level designers. Coached them through an internal usability test to discover areas of improvement in the new-user onboarding experience.
Joined as the company's 4th designer. Designed a new user onboarding experience, reusable components for the design system, and prototypes for usability testing.
Managed the user experience, visual design, and development of My Perfect Resume (MPR) resulting in an annual increase in CVR by 50%
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Led the design changes of the MPR mobile platform by spearheading collaboration with Marketing, Product Management, and Product Development from conceptualization through implementation
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Developed user-centered wireframes, flowcharts, screen mock-ups, and UI deliverables for new product features, reiterations, and optimizations
