Graphic Design, UI/UX, Branding, and Event Photography.

Led all product, brand, and marketing design during the company’s Series A phase, shaping external positioning and partner integrations. Directed the company rename and rebrand, and defined the FoodHealth Score system across enterprise partnerships.

Designed core product and partner experiences, leading product exploration, user research, and cross-functional collaboration. Created prototypes that supported Series A fundraising and major partnerships, while overseeing marketing design.

First in-house and founding designer, working directly with founders to establish the company’s initial product and brand foundations. Created early product concepts, the initial FoodHealth Score system, and fundraising prototypes used in pre-seed and partner conversations. Formerly bitewell.

Jackson Family Wines is a global portfolio of 50+ wine brands. As a Senior Designer on the in-house creative team, I led end-to-end brand, campaign, and art direction work across numerous wineries in partnership with marketing and brand leadership.

• Directed creative across identity, packaging, campaigns, POS, digital, and DTC materials for multiple premium and estate-level brands.

• Led art direction and photoshoots, shaping visual narratives across product, lifestyle, and brand storytelling.

• Drove brand refresh initiatives, collaborating with cross-functional teams to build new visual direction and launch integrated campaigns across digital, retail, and DTC channels.

• Served as the lead designer for a newly created multi-brand marketing initiative—bringing multiple brands together for the first time—and developed quarterly integrated campaigns for national audiences.

• Presented campaign, rebrand, and packaging concepts to senior leadership for approval, contributing directly to brand direction and cross-channel creative alignment.