# Kayla A. > Creative | Brand & Product Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/kaylaa Passionate about storytelling and problem solving, I’m an adaptable design leader shaping brand, product, and visual design from concept to execution. I partner closely with product and marketing teams to define brand foundations and guide creative direction while balancing creativity with real-world constraints. With a foundation in photography, I bring a strong visual perspective rooted in narrative that shapes cohesive and beautiful experiences. Curious and user-driven, I enjoy turning complex problems into thoughtful, effective design solutions. ## Work Experience ### Designer and Photographer @ kayla-j.com Jan 2014 – Present Graphic Design, UI/UX, Branding, and Event Photography. ### Head of Design and Creative @ FoodHealth Company Jan 2024 – Jan 2025 | San Francisco, CA Led all product, brand, and marketing design during the company’s Series A phase, shaping external positioning and partner integrations. Directed the company rename and rebrand, and defined the FoodHealth Score system across enterprise partnerships. ### Senior Product Designer @ FoodHealth Company Jan 2023 – Jan 2024 | Denver, CO Designed core product and partner experiences, leading product exploration, user research, and cross-functional collaboration. Created prototypes that supported Series A fundraising and major partnerships, while overseeing marketing design. ### Designer @ FoodHealth Company Jan 2021 – Jan 2023 | San Francisco Bay Area First in-house and founding designer, working directly with founders to establish the company’s initial product and brand foundations. Created early product concepts, the initial FoodHealth Score system, and fundraising prototypes used in pre-seed and partner conversations. Formerly bitewell. ### Senior Designer @ Jackson Family Wines Jan 2021 – Jan 2023 | Santa Rosa, California Jackson Family Wines is a global portfolio of 50+ wine brands. As a Senior Designer on the in-house creative team, I led end-to-end brand, campaign, and art direction work across numerous wineries in partnership with marketing and brand leadership. • Directed creative across identity, packaging, campaigns, POS, digital, and DTC materials for multiple premium and estate-level brands. • Led art direction and photoshoots, shaping visual narratives across product, lifestyle, and brand storytelling. • Drove brand refresh initiatives, collaborating with cross-functional teams to build new visual direction and launch integrated campaigns across digital, retail, and DTC channels. • Served as the lead designer for a newly created multi-brand marketing initiative—bringing multiple brands together for the first time—and developed quarterly integrated campaigns for national audiences. • Presented campaign, rebrand, and packaging concepts to senior leadership for approval, contributing directly to brand direction and cross-channel creative alignment. ### Visual Designer @ JetClosing - A Title Company Jan 2019 – Jan 2021 | Seattle, Washington JetClosing was a real estate technology company offering a proprietary digital escrow platform. Brought on ahead of the company’s Series B, I joined as the first and only designer to lead the design implementation of the brand and handle all print, digital, and web design efforts, supporting a wide breadth of brand, marketing, and web needs in a complex industry. • Collaborated with an external agency during the rebrand and independently executed the full rollout, updating all creative assets, templates, brand systems, and visual guidelines for both B2B and B2C communications. • Created a central WordPress landing page that clarified JetClosing’s traditionally confusing escrow process and became the primary hub for all B2B and B2C marketing campaigns during an outdated website phase—ultimately guiding the direction of the full website redesign. • Supported the full website redesign with an outside agency, contributing to information architecture, UX discussions, and visual direction. ### Event Photographer @ HOUSE OF SMITH Jan 2019 – Jan 2020 | Seattle, Washington, United States ### Marketing Coordinator, Graphic Designer @ Seattle Credit Union Jan 2017 – Jan 2019 | Seattle, Washington Part of a small in-house marketing team, contributing design, art direction, copywriting, and project management across print and digital. • Helped execute the full rebrand of the 86-year-old Seattle Metropolitan Credit Union, redesigning and updating thousands of assets and supporting updates to the website, online banking, and mobile app. • Developed and executed multi-channel marketing campaigns for 15+ financial products, including a solo-led campaign that generated $14M in loan production in one quarter. • Managed version control and design for a high volume of financial and legal documents. • Produced marketing collateral in both English and Spanish to reach and support a diverse member base. • Worked directly with the CEO on board decks and other executive-level strategy materials. ### TA for Adobe InDesign CC -Level 1 @ School of Visual Concepts Jan 2018 – Jan 2018 | Greater Seattle Area Teaching Assistant for the 2018 Spring and Fall classes. ### Lead Digital Asset Specialist, Photographer @ SHOES.COM Jan 2015 – Jan 2017 | Greater Seattle Area Owned all product imagery across SHOES.com and OnlineShoes.com, overseeing production, retouching, and asset management. • Led a small team to eliminate a multi-year asset backlog and improve production output by 200%+. • Photographed and styled products for e-commerce, plus lifestyle and event imagery for brand and social teams. • Partnered closely with buyers, coordinators, and the photo studio to streamline workflows and support broader content needs (copy, QA, pricing updates, and sourcing). ### Photography/Art Intern @ Indianapolis Monthly Jan 2014 – Jan 2014 | Indianapolis, Indiana • Produced photography for print and digital features; photographed events and food assignments. • Designed graphics for social media, advertising, and print. • Completed a post-internship photojournalism assignment handling both writing and photography. ### Photographers Assistant @ Julie Platner Jan 2011 – Jan 2011 Assisted award-winning photojournalist with image editing, organization, and award applications. ## Education ### Certificate in User Interface / Visual Design for Digital School of Visual Concepts ### Design in Marketing School of Visual Concepts ### Fine Arts in Studio Art Indiana University Bloomington ### High School The Archer School for Girls ## Contact & Social - LinkedIn: https://linkedin.com/in/kaylajalexander - Portfolio: http://kayla-j.com --- Source: https://flows.cv/kaylaa JSON Resume: https://flows.cv/kaylaa/resume.json Last updated: 2026-04-13