• Led the end-to-end UX design for transforming Five Mics from a physical trading card game into a digital game, defining MVP scope and UI architecture that enabled scalable user playtesting.

• Reduced engineering production timeline by 67% by redesigning complex multi-step interactions, cutting projected dev workload from 18 months to 6 months.

• Improved tutorial onboarding retention by 30% through structured user research, behavior analysis, and iterative UX improvements.

• Directed the company’s first go-to-market campaign, designing the website experience and launch strategy that generated $XX in pre-order revenue for the debut Booster Box.

• Core designer for public showcase builds, contributing to design systems, UX, and visual polish exhibited at major U.S. conventions (GDC, Gen Con, MAGFest, Dream Con, MAGWest).

• Directed promotion for the program's thesis event, executing marketing strategies across 6 departments.

• Crafted social media assets and email copy, successfully drawing an audience of 400+ to the event.

• Selected to participate in the "2020 Taipei Fringe Festival"

• Created set design as well as graphic design with flyers and digital posts

• In the play," Death is Approaching", spearheaded digital marketing strategies including social media management, producing teasers, and building a playful chat box, selling 95% of the tickets

• Featured performer at the 2021 Taiwan International Festival of Arts, touring top 3 theaters and captivating 3000+ audience.

• Increased the production efficiency by 30% through practical solutions and team work.

• Demonstrated flexibility and adaptability by resolving issues during a live performance.

• Analyzed the company's strengths for promotional materials including flyers and posters, resulting in a 15% increase in event attendance.

• Created assets for social media platforms, effectively balancing aesthetic appeal with marketing objectives to meet both design standards and supervisor expectations.