• Served as the Brand Lead for AIGA's WILD leadership team, a group focused on empowering women and nonbinary design leaders.

• Co-lead the development and execution of content and marketing strategies to amplify the voices of women and nonbinary people in the creative community.

• Worked closely with the Editorial team to align messaging and outreach with WILD's mission of fostering inclusivity and leadership in design.

• Ensure all brand assets meet WCAG AA compliance standards, enhancing accessibility across digital platforms.

• Lead the entire creative process, from concept to final production, for both internal and external marketing materials.

• Provide mentorship and leadership to the content marketing team, fostering growth and development

• Drive the conceptualization, refinement, and delivery of high-quality creative work across multiple projects, including social media, print, and UI design, while adhering to brand guidelines. Developed a comprehensive UI Brand Guide in Figma for the AI Portal.

• Conduct in-depth design research to inform UX improvements on both the company website and AI Portal, optimizing user experience.

• Rebranded and maintained a cohesive and consistent visual identity throughout all internal and external designs, ensuring alignment with the brand’s vision.

• Maintain excellent and cohesive branded design throughout the company - both internal and external design.

• Design and print booth elements (backdrop, signage, and flyers) for national and international trade shows.

• Ideation and execution of a complete and successful evergreen merchandise line design and print.

• Ensures on time and accurate delivery of all short and long term initiatives

• Create a creative structure for job submission, creation, and distribution that helps keep information and ideas organized

Being a freelance graphic designer and illustrator means that I’ll take on a bit of everything! I am quite organized, so I make a lot of lists to keep everything well maintained. My days typically involve answering emails, meeting and managing deadlines, drafting and editing client designs, managing client expectations, and taking care of my own finances. I am able to take on a variety of project that allow me to a plethora of creative and interpersonal skills.

• Designed visually compelling packaging, balancing creative expression with practical constraints and brand consistency.

• Created intuitive and aesthetically aligned interfaces, enhancing user navigation and experience.

• Ensured all design elements adhered to brand guidelines while introducing unique visual touches pertaining to each show.

• Maintained a cohesive visual narrative across both physical packaging and digital menus, ensuring a unified brand experience.