# Kayla Degenshein > Senior Graphic and Brand Designer | Senior Designer Location: United States, United States Profile: https://flows.cv/kayladegenshein As a leading Graphic & Brand Designer, I have driven the creative process from concept to production, developing internal and external assets that maintain and elevate brand identity across digital, print, and UX/UI design. In my role as Senior Designer, I've lead the full lifecycle of creative work ensuring our brand assets are not only visually compelling but also accessible, meeting WCAG AA standards. I created a comprehensive UI Brand Guide and optimized user experiences to help build a more inclusive digital presence. Classically trained in Graphic and Interactive Design, I bring a strong foundation in typography, layout, and composition – critical skills for crafting work that is both visually engaging and strategically aligned. My attention to detail and organization help me thrive in fast-paced, high-volume environments. I am passionate about designing impactful, thoughtful visual solutions that resonate with audiences and enhance user experience. ## Work Experience ### WILD Branding Lead @ AIGA San Francisco Jan 2024 – Present • Served as the Brand Lead for AIGA's WILD leadership team, a group focused on empowering women and nonbinary design leaders. • Co-lead the development and execution of content and marketing strategies to amplify the voices of women and nonbinary people in the creative community. • Worked closely with the Editorial team to align messaging and outreach with WILD's mission of fostering inclusivity and leadership in design. ### Senior Designer @ Veryfi Jan 2023 – Present | San Mateo, California, United States • Ensure all brand assets meet WCAG AA compliance standards, enhancing accessibility across digital platforms. • Lead the entire creative process, from concept to final production, for both internal and external marketing materials. • Provide mentorship and leadership to the content marketing team, fostering growth and development • Drive the conceptualization, refinement, and delivery of high-quality creative work across multiple projects, including social media, print, and UI design, while adhering to brand guidelines. Developed a comprehensive UI Brand Guide in Figma for the AI Portal. • Conduct in-depth design research to inform UX improvements on both the company website and AI Portal, optimizing user experience. • Rebranded and maintained a cohesive and consistent visual identity throughout all internal and external designs, ensuring alignment with the brand’s vision. ### Graphic & Brand Designer @ Veryfi Jan 2022 – Jan 2023 | San Mateo, California, United States • Maintain excellent and cohesive branded design throughout the company - both internal and external design. • Design and print booth elements (backdrop, signage, and flyers) for national and international trade shows. • Ideation and execution of a complete and successful evergreen merchandise line design and print. • Ensures on time and accurate delivery of all short and long term initiatives • Create a creative structure for job submission, creation, and distribution that helps keep information and ideas organized ### Graphic and Brand Designer @ Kayla Degenshein Design Jan 2022 – Present Being a freelance graphic designer and illustrator means that I’ll take on a bit of everything! I am quite organized, so I make a lot of lists to keep everything well maintained. My days typically involve answering emails, meeting and managing deadlines, drafting and editing client designs, managing client expectations, and taking care of my own finances. I am able to take on a variety of project that allow me to a plethora of creative and interpersonal skills. ### Graphic Designer @ Dropout Jan 2024 – Jan 2024 • Designed visually compelling packaging, balancing creative expression with practical constraints and brand consistency. • Created intuitive and aesthetically aligned interfaces, enhancing user navigation and experience. • Ensured all design elements adhered to brand guidelines while introducing unique visual touches pertaining to each show. • Maintained a cohesive visual narrative across both physical packaging and digital menus, ensuring a unified brand experience. ### Graphic Designer @ Dropout Jan 2023 – Jan 2023 • Navigate various design styles and adapt to diverse client preferences, industries, and project requirements • Craft compelling visual narratives through the use of graphics, images, and layout, ensuring that each presentation tells a cohesive, unique, and engaging story • Conceptualize and produce visually appealing presentation graphics that effectively communicate concepts and ideas • Engage in effective communication with clients to gather feedback, make revisions, and ensure that the final presentation graphics meet or exceed client expectations ### Contract Graphic Designer @ HubSpot Jan 2022 – Jan 2022 | San Francisco Bay Area • Designing digital and physical graphics for a global event within the brand guides • Assisting the Sponsorship and Marketing team with creation and QAing digital assets • Maintaining and organizing client information on AirTable and Google Sheet • Beta testing their desktop and mobile app • Moderating a global event, using HelpScout, by answering questions, providing insight, and promoting an inclusive environment ### Graphic Designer @ Universal Music Group Jan 2019 – Jan 2022 | Greater Philadelphia Area • Work on the development and production of merchandise creation, social media assets, digital marketing campaigns • Create and producing advertising, marketing and all collateral materials • Work with a range of clients in the entertainment business • Create beautiful store front designs on Shopify that don’t sacrifice on function • Create unique, exiting packaging within artist's brand • Maintain brand consistency throughout client's products, marketing and business creative • Stay up to date with latest trends to remain informed of emerging industry trends and best practices ### Creative Assistant @ Universal Music Group Jan 2018 – Jan 2019 | Greater Philadelphia Area • Assist creative team to meet goals and deadlines • Assist in social media, website & merchandise design with quick turnaround expectations • Work with a range of clients in the entertainment business ### Caregiver @ WAGSWORTH MANOR PET RESORT Jan 2017 – Jan 2018 | Malvern, Pennsylvania • Organize and maintain the well-being of over 50 animals for an extended period of time • Ensure an organized and sanitary work environment • Promote a pleasant experience for the animal, as well as their owner ### Digital Media Associate + Video Producer @ Connection Jan 2014 – Jan 2017 • Undertaking general research for new and existing projects • Delivering content, production set up and post production breakdown • Photographing events • Creating promotional material • Coordinate all stages of the filming process (setup, shooting and post production) • Optimize video for the web and manage company’s video channel outlets • Ensure uploaded videos meet media accessibility guidelines ## Education ### Bachelor’s Degree in Interactive and Graphic Design West Chester University of Pennsylvania ## Contact & Social - LinkedIn: https://linkedin.com/in/kayla-degenshein - Portfolio: https://www.bluehoney.design/ --- Source: https://flows.cv/kayladegenshein JSON Resume: https://flows.cv/kayladegenshein/resume.json Last updated: 2026-04-13