Designed core product experiences for an online learning platform, focusing on engagement, retention, and scalable systems.

• Designed personalized goal-setting and progress tracking on the student dashboard, contributing to +12% retention and +15% course completion

• Led 0→1 design for mentor call recordings and AI summaries, shaping consent flows, access patterns, and post-call experiences

• Contributed to building and scaling the platform’s design system, creating reusable components and improving design–development workflows

• Shipped a consent experience adopted by 82% of students and 56% of mentors, exceeding initial targets

• Introduced user journey mapping early across new programs (B2B and university partners), aligning teams on onboarding and learning flows

• Created accessibility guidelines to support migration to Canvas LMS, improving consistency and usability across teams

• Designed a student feedback survey framework to capture insights across the lifecycle and inform product decisions

Designed internal tools and workflows for media planning and analytics, supporting media agencies and advertisers.

• Led design of a proposal-building workflow, translating stakeholder and user insights into prototypes that drove a 35% increase in booked revenue for a key client

• Designed analytics dashboards and internal tools used by 60+ media agencies, improving usability and decision-making

• Built and scaled component libraries/design systems in Figma and Storybook, reducing development time by ~30%

• Led migration from Sketch to Figma, improving collaboration and establishing more efficient design workflows

Worked with small businesses and nonprofits to design brand and digital experiences.

• Designed websites, brand identities, and marketing assets across a range of client projects

• Delivered end-to-end design from concept to launch, balancing client goals, timelines, and visual direction

Designed mobile interfaces for an aviation safety system, focusing on clarity, accessibility, and usability.

• Designed Android UI for an aviation safety system, improving clarity of alerts and visual hierarchy

• Applied usability and accessibility principles to refine color contrast and interaction patterns

• Presented design concepts and product direction through structured stakeholder reviews

Worked on product and brand experiences across client projects.

• Improved UX and component library for a video platform, contributing to 1,000+ new subscribers within 4 months

• Led brand and web design initiatives across multiple client engagements