Lead the brand’s voice and digital storytelling strategy across Instagram, Reddit, and Strava Clubs. Manage editorial calendars and cross-functional content planning to support product launches and community activations. Boosted engagement by 35% through culturally resonant campaigns.

Oversaw daily content operations across multiple social platforms. Launched platform-native campaigns that grew followers by 25% and strengthened engagement with running communities through UGC, Reels, and Reddit AMAs.

Owned the content design pipeline across LinkedIn, Reddit, and YouTube, ensuring brand alignment across varied audience segments. Partnered with producers to adapt messaging and visuals for platform-specific campaigns. Managed timelines and deliverables to keep production on track.