Supervised creation of a company partner program by implementing onboarding steps and designing a co-branding guide; created new marketing collateral including a comprehensive guide for customer loyalty professionals; generated SEO strategy for blog content and website pages; redesigned UI on website by rebranding over 10 pages; measured website analytics alongside sales KPIs to ensure lead conversion; developed blog strategy to align with brand marketing goals

Organized blog strategy, scheduling, and guidelines during internship; executed marketing email campaigns including sports events, press releases, and monthly newsletters; created list of actionable OKRs to execute during internship; helped facilitate website redesign through general planning, page collateral, and user flows; compiled sales lists and conducted cold calls to contacts in collegiate sports; executed communications strategy to investors including pitch deck redesign and press outreach; developed SEO strategy and ad campaigns based on keyword and Adwords research; created marketing profiles for end consumer (players and coaches)