Conducting mixed-methods UX research for a live environmental compliance software product as part of a semester-long client engagement. Leading user interviews, surveys, and behavioral usage analysis to identify workflow pain points and inform product strategy. Synthesizing findings into personas, journey maps, and prioritized UX requirements. Collaborating within a cross-functional team to align research with client goals and technical feasibility.

Led design of Crew Chat as a core MVP feature, defining product what/why, user journeys, and feature scope to integrate surf-specific communication directly into Onda. Grounded design decisions in user research, competitive analysis, and behavioral use cases to ensure interactions aligned with how users plan and share activities. Collaborated cross-functionally with design, engineering, and product partners in a 0→1 startup environment, balancing user needs with technical feasibility. Delivered production-ready Figma designs and systems documentation to support smooth engineering handoff.

Collaborated closely with founders to support operations while leading initiatives across wholesale, sustainability, and e-commerce UX. Applied usability and accessibility principles to evaluate and improve the Shopify experience, refining product information, shopability, and search discoverability. Designed visual line sheets and structured ordering systems to streamline wholesale workflows. Led a sustainability initiative researching opportunities to reintegrate excess materials into new products, aligning circular practices with business strategy.

Directed visual design and brand identity for a fashion–business magazine, leading a team of designers to improve consistency, execution, and audience engagement across digital outputs.

Produced graphics for digital publication's monthly article covers and weekly Instagram updates.