# Keerthi Jala

> Human Centered AI | Enterprise Product Design Leader | Principal UX | Complex Systems • Data Platforms • Design Strategy | 15+ yrs | Achieved 270% user productivity gains

Location: Cupertino, California, United States
Profile: https://flows.cv/keerthijala

Principal / Staff Design Leader with 15+ years of experience shaping enterprise platforms at global scale. I’ve led high-impact design transformations for Fortune 100 companies including Apple and Cisco — driving 28% conversion growth, 35% workflow efficiency gains, and multimillion-dollar revenue impact through strategic UX modernization.

I operate at the intersection of product vision, systems thinking, and business strategy — translating complex, data-intensive ecosystems into scalable, high-performing experiences across B2B and B2C environments. As a former UX curriculum lead at BITS Pilani, I build not only products, but high-caliber design teams. Currently consulting with Apple on mission-critical enterprise and big data platforms

## Work Experience
### Product Design & Strategy (consulting) @ Apple Inc
Jan 2016 – Present | Sunnyvale, California, United States
I own the end-to-end UX process, ensuring top-quality UX, UI, and front-end deliverables. I inspire and mentor a multi-disciplinary team, fostering collaboration both onsite and offshore. By partnering closely with product, engineering, and data teams, I lead impactful, user-centric design initiatives. With hands-on expertise, I manage all aspects of UX design, delivering solutions that resonate with users and drive business success.

### Sr Product Designer @ Cisco
Jan 2015 – Jan 2016 | San Jose, California, United States
• Proposed and executed product design strategy for Cisco Cloud Services. 
• Managed the design process, drove decisions, tracked issues, and collaborated with developers. 
• Directed design for an interdisciplinary team, including designers, project managers, strategists, and developers. 
• Collaborated with research to uncover business opportunities and drive UX roadmaps.
• Communicated design choices to stakeholders, balancing business and customer needs.

### Sr UX Designer @ Apple
Jan 2010 – Jan 2014 | Cupertino, California, United States
• Act as a user experience advocate regarding principles of user experience and user-centered design.
• Work closely with business analysts, business sponsors, project managers and IT teams to obtain and understand business requirements.
• Create the design of user interface specifications, by applying client research, design standards, industry best practices, taking into account strategic business objectives, user needs, systems constraints.
• Illustrate design ideas using storyboards, process flows, user journey maps, and sitemaps. Design graphic user interface elements, like menus, tabs and widgets
• Work with the project managers to ensure that usability deliverables accommodate project timelines, budgets, technical and scope constraints.


## Education
### Lean and Agile UX
Nielsen Norman Group

### B.Tech in Electronics & Communication Engineering
Sri Venkateswara University

### Master of Business Administration in Management Information Systems, General
University of Madras


## Contact & Social
- LinkedIn: https://linkedin.com/in/keerthijala

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Source: https://flows.cv/keerthijala
JSON Resume: https://flows.cv/keerthijala/resume.json
Last updated: 2026-04-13