Hello I’m Keijiro (kay-g-ro). I bring ease of use to complex, highly engineered products — from autonomous vehicle to delivery robot. My strengths include: • Defining digital experience for pioneering products. • Working at the intersection of software & hardware.

Experience

Serve RoboticsHead of Design

2025 — Now

Defining remote supervision experience & fleet management tool for L4 autonomous delivery robot.

Providing guidance to designers to ensure their deliverables are aligned with product requirements and user needs.

Serve RoboticsPrincipal Product Designer & Team Lead

2023 — 2025

Serve RoboticsLead Designer

2021 — 2023

Ford Motor CompanyLead Product Designer - Autonomous Vehicle

2019 — 2021

Defined end-to-end in-cabin digital experience for ride-hail autonomous vehicles.

Led parallel UX design effort for multiple self-driving vehicles in development, including pilot program vehicle launched on Lyft ride-hail network.

BYTONLead UX Designer

2018 — 2019

Led UX design effort for BYTON premium smart electric vehicle featuring 48" screen.

Defined global interaction pattern for production-intent BYTON M-Byte.

Education

University of California, Santa Cruz

Experience+7

Education

B.A.s

Experience