# Keijiro Ikebe

> Head of Design at Serve Robotics | Hands-on creative leader

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/keijiro

Hello I’m Keijiro (kay-g-ro). I bring ease of use to complex, highly engineered products — from autonomous vehicle to delivery robot.

My strengths include:
• Defining digital experience for pioneering products.
• Working at the intersection of software & hardware.
• Balancing usability needs with business & monetization requirements.
• Comfortable working in scrappy startup environment as well as highly-structured organization.

## Work Experience
### Head of Design @ Serve Robotics
Jan 2025 – Present
Defining remote supervision experience & fleet management tool for L4 autonomous delivery robot.

Providing guidance to designers to ensure their deliverables are aligned with product requirements and user needs.

### Principal Product Designer & Team Lead @ Serve Robotics
Jan 2023 – Jan 2025

### Lead Designer @ Serve Robotics
Jan 2021 – Jan 2023

### Lead Product Designer - Autonomous Vehicle @ Ford Motor Company
Jan 2019 – Jan 2021
Defined end-to-end in-cabin digital experience for ride-hail autonomous vehicles.

Led parallel UX design effort for multiple self-driving vehicles in development, including pilot program vehicle launched on Lyft ride-hail network.

### Lead UX Designer @ BYTON
Jan 2018 – Jan 2019
Led UX design effort for BYTON premium smart electric vehicle featuring 48" screen.

Defined global interaction pattern for production-intent BYTON M-Byte.

### Staff Digital Product Designer @ Polaris Industries
Jan 2016 – Jan 2018
Led the UI/UX design of Ride Command infotainment system for wide range of display-equipped powersport vehicles — including motorcycles, ATVs, and snowmobiles.

### Senior UI/UX Designer @ Intuit
Jan 2015 – Jan 2016
Led the multi-phased redesign effort of QuickBooks App Store which resulted in increased app download and user engagement.

### Vehicle UI/UX Designer @ Tesla
Jan 2012 – Jan 2014
Designed multiple apps & system features for first-generation Tesla Model S — including driver profiles, active safety, and trip planner.

Refactored Tesla infotainment system UI elements and established design library.

### Senior Visual Designer @ Electronic Arts
Jan 2011 – Jan 2012
Designed unified registration & log-in experience for multiple game franchise websites and Windows desktop client.

### Senior Visual Designer @ Yahoo!
Jan 2007 – Jan 2011
Led the complete redesign of Yahoo! Shopping which resulted in increased ad monetization, user engagement, and premier merchants.

Designed microsites for high profile campaigns and events, including the global news coverage for The Royal Wedding of Prince William

### Senior Graphic Designer @ Homestead Technologies
Jan 2006 – Jan 2007
Led the complete redesign of company website which resulted in increased number of free trial sign-up and trial conversion rate, and decreased page abandonment.

### Senior Graphic Designer @ PalmSource
Jan 2004 – Jan 2006
Led the complete redesign of company website which resulted in increased user engagement and app store sales.

Defined corporate identity system as well as visual identity for annual developer conference.


## Education
### B.A.s in Art, Psychology
University of California, Santa Cruz


## Contact & Social
- LinkedIn: https://linkedin.com/in/keijiro
- Portfolio: http://www.keijiro.com

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Source: https://flows.cv/keijiro
JSON Resume: https://flows.cv/keijiro/resume.json
Last updated: 2026-04-13