At QuickBooks Payroll, I led end-to-end design for high-impact initiatives that simplified payroll complexity, strengthened visual consistency, and built customer confidence across web and mobile.

• Led the visual direction and redesign of the Payroll Tax Center, adopting a mobile-first strategy that improved usability, accessibility, and engagement.

• Drove the design of Payroll Item Management, introducing bulk actions and a unified view that streamlined payroll item updates for mid-market customers.

• Led visual direction and product excellence across multiple payroll initiatives, ensuring a cohesive visual language and clarity across web and mobile experiences.

• Built and scaled a standardized Design QA process, improving quality and shifting the team culture toward craft and accountability.

• Collaborated with PMs and engineers to align user needs, design goals, and technical feasibility—accelerating delivery without losing quality.

• Evangelized visual and design system best practices, mentoring designers through org-wide support and visual design office hours to uphold quality and consistency.

Contributed to modernizing the QuickBooks mobile experience and designing visual metaphors for AI features—enhancing usability, visual craft, and consistency across the product.

• Co-led the QuickBooks Mobile App revamp (iOS + Android), improving onboarding and first-time user experience for small-business owners.

• Designed visual frameworks for AI and machine-learning features, improving comprehension of predictive insights and accounting automation.

• Partnered with marketing and growth teams on App Store optimization, increasing install rates by 6.2%.

• Evaluated and refined mobile components, contributing to the centralization and evolution of a unified QuickBooks Design System.

Visa's Global Data Products division delivers to Visa clients across data-driven applications, business intelligence APIs, and advanced scaled analytics that helps them improve their performance.

• Transformed complex requirements into intuitive design deliverables that enhanced usability and adoption of global business intelligence and analytics tools.

• Delivered cohesive, scalable UX solutions that strengthened brand consistency and expanded design system adoption.

• Collaborated with product and engineering stakeholders to improve engagement and clarity in data visualization.

Slice Intelligence analyzed real online shopping data to deliver the first direct measurement of digital commerce activity and customer loyalty.

• Led product design for a business intelligence dashboard used for market research reporting and analytics visualization.

• Designed end-to-end workflows—including feature conceptions, user stories, and interactive prototypes—to transform complex datasets into clear, actionable insights.

Balluun built digital marketplaces for trade show communities, enabling buyers and sellers to connect and do business year-round.

• Led end-to-end design for Balluun365’s web and mobile apps, expanding trade show partnerships with three new organizers.

• Collaborated with cross-functional teams to enhance usability through iterative design and testing.

• Created landing pages, brochures, and infographics that boosted user engagement and conversions among trade show participants.