I’m a Senior Visual Product Designer with 15+ years of experience shaping complex B2B SaaS and fintech experiences into simple, trustworthy, and scalable products. I thrive on turning complexity into clarity—building systems, elevating design quality, and empowering teams to deliver with confidence.
Experience
2021 — 2025
2021 — 2025
Mountain View, California, United States
At QuickBooks Payroll, I led end-to-end design for high-impact initiatives that simplified payroll complexity, strengthened visual consistency, and built customer confidence across web and mobile.
• Led the visual direction and redesign of the Payroll Tax Center, adopting a mobile-first strategy that improved usability, accessibility, and engagement.
• Drove the design of Payroll Item Management, introducing bulk actions and a unified view that streamlined payroll item updates for mid-market customers.
• Led visual direction and product excellence across multiple payroll initiatives, ensuring a cohesive visual language and clarity across web and mobile experiences.
• Built and scaled a standardized Design QA process, improving quality and shifting the team culture toward craft and accountability.
• Collaborated with PMs and engineers to align user needs, design goals, and technical feasibility—accelerating delivery without losing quality.
• Evangelized visual and design system best practices, mentoring designers through org-wide support and visual design office hours to uphold quality and consistency.
2019 — 2020
2019 — 2020
Mountain View, California, United States
Contributed to modernizing the QuickBooks mobile experience and designing visual metaphors for AI features—enhancing usability, visual craft, and consistency across the product.
• Co-led the QuickBooks Mobile App revamp (iOS + Android), improving onboarding and first-time user experience for small-business owners.
• Designed visual frameworks for AI and machine-learning features, improving comprehension of predictive insights and accounting automation.
• Partnered with marketing and growth teams on App Store optimization, increasing install rates by 6.2%.
• Evaluated and refined mobile components, contributing to the centralization and evolution of a unified QuickBooks Design System.
2017 — 2019
2017 — 2019
San Francisco Bay Area
Visa's Global Data Products division delivers to Visa clients across data-driven applications, business intelligence APIs, and advanced scaled analytics that helps them improve their performance.
• Transformed complex requirements into intuitive design deliverables that enhanced usability and adoption of global business intelligence and analytics tools.
• Delivered cohesive, scalable UX solutions that strengthened brand consistency and expanded design system adoption.
• Collaborated with product and engineering stakeholders to improve engagement and clarity in data visualization.
2016 — 2016
San Mateo, CA
Slice Intelligence analyzed real online shopping data to deliver the first direct measurement of digital commerce activity and customer loyalty.
• Led product design for a business intelligence dashboard used for market research reporting and analytics visualization.
• Designed end-to-end workflows—including feature conceptions, user stories, and interactive prototypes—to transform complex datasets into clear, actionable insights.
2013 — 2016
2013 — 2016
San Francisco Bay Area
Balluun built digital marketplaces for trade show communities, enabling buyers and sellers to connect and do business year-round.
• Led end-to-end design for Balluun365’s web and mobile apps, expanding trade show partnerships with three new organizers.
• Collaborated with cross-functional teams to enhance usability through iterative design and testing.
• Created landing pages, brochures, and infographics that boosted user engagement and conversions among trade show participants.
Education
Bunkyo University