# Keiko Hanawa > Senior Product Designer | B2B SaaS & Fintech | Driving Scalable UX/Visual, Quality, and Impact Location: San Mateo, California, United States Profile: https://flows.cv/keiko I’m a Senior Visual Product Designer with 15+ years of experience shaping complex B2B SaaS and fintech experiences into simple, trustworthy, and scalable products. I thrive on turning complexity into clarity—building systems, elevating design quality, and empowering teams to deliver with confidence. My work combines strong visual design craft with a systems mindset, ensuring every detail contributes to usability, consistency, and long-term impact. I care deeply about quality, collaboration, and helping teams move faster and smarter through great design. ## Work Experience ### Senior Product Designer @ Intuit Jan 2021 – Jan 2025 | Mountain View, California, United States At QuickBooks Payroll, I led end-to-end design for high-impact initiatives that simplified payroll complexity, strengthened visual consistency, and built customer confidence across web and mobile. • Led the visual direction and redesign of the Payroll Tax Center, adopting a mobile-first strategy that improved usability, accessibility, and engagement. • Drove the design of Payroll Item Management, introducing bulk actions and a unified view that streamlined payroll item updates for mid-market customers. • Led visual direction and product excellence across multiple payroll initiatives, ensuring a cohesive visual language and clarity across web and mobile experiences. • Built and scaled a standardized Design QA process, improving quality and shifting the team culture toward craft and accountability. • Collaborated with PMs and engineers to align user needs, design goals, and technical feasibility—accelerating delivery without losing quality. • Evangelized visual and design system best practices, mentoring designers through org-wide support and visual design office hours to uphold quality and consistency. ### Product Designer @ Intuit Jan 2019 – Jan 2020 | Mountain View, California, United States Contributed to modernizing the QuickBooks mobile experience and designing visual metaphors for AI features—enhancing usability, visual craft, and consistency across the product. • Co-led the QuickBooks Mobile App revamp (iOS + Android), improving onboarding and first-time user experience for small-business owners. • Designed visual frameworks for AI and machine-learning features, improving comprehension of predictive insights and accounting automation. • Partnered with marketing and growth teams on App Store optimization, increasing install rates by 6.2%. • Evaluated and refined mobile components, contributing to the centralization and evolution of a unified QuickBooks Design System. ### UX/Visual Designer @ Visa Jan 2017 – Jan 2019 | San Francisco Bay Area Visa's Global Data Products division delivers to Visa clients across data-driven applications, business intelligence APIs, and advanced scaled analytics that helps them improve their performance. • Transformed complex requirements into intuitive design deliverables that enhanced usability and adoption of global business intelligence and analytics tools. • Delivered cohesive, scalable UX solutions that strengthened brand consistency and expanded design system adoption. • Collaborated with product and engineering stakeholders to improve engagement and clarity in data visualization. ### Product Designer (Contract) @ Slice Intelligence Jan 2016 – Jan 2016 | San Mateo, CA Slice Intelligence analyzed real online shopping data to deliver the first direct measurement of digital commerce activity and customer loyalty. • Led product design for a business intelligence dashboard used for market research reporting and analytics visualization. • Designed end-to-end workflows—including feature conceptions, user stories, and interactive prototypes—to transform complex datasets into clear, actionable insights. ### Product Designer @ Balluun Inc Jan 2013 – Jan 2016 | San Francisco Bay Area Balluun built digital marketplaces for trade show communities, enabling buyers and sellers to connect and do business year-round. • Led end-to-end design for Balluun365’s web and mobile apps, expanding trade show partnerships with three new organizers. • Collaborated with cross-functional teams to enhance usability through iterative design and testing. • Created landing pages, brochures, and infographics that boosted user engagement and conversions among trade show participants. ### Lead UI & UX Designer @ btrax, Inc. Jan 2010 – Jan 2013 | san francisco bay area btrax is a cross-cultural design and marketing agency bridging U.S. and Asian markets through branding, UX, and digital innovation. • Directed the full redesign of Toys“R”Us Japan’s e-commerce platform, increasing site traffic by 83% and tripling mobile MAU. • Bridged design, business, and engineering teams to deliver localized, user-centered experiences that improved business outcomes. • Directed and mentored the design team, elevating craft excellence and ensuring high-quality delivery through guidance, workshops, and mentorship. ### Sr. Web Designer @ L'UNION PUBLICATIONS, INC. Jan 2005 – Jan 2009 L'UNION PUBLICATIONS, INC. is a web creative agency providing multilingual websites. • Designed and developed multilingual web interfaces, graphics, and layouts focusing on functionality with an emphasis on clean and relevant design. • Supervised entire web projects from conceptualization through design to maintenance while communicating with clients for smooth project flow. • Created wireframes and flowcharts with focus on user experience and best practices. • Motivated and mentored internal and external staff members. • Successfully directed shooting and interviews for web content. ### Administrative Associate Intern @ Bay Area Economic Forum Jan 2003 – Jan 2004 • Administered a wide variety of office responsibilities including: PC operations, data and file management and answering phones. • Provided assistance in organizing meetings and other public and private events. • Conducted research on economic and public policy issues for use in reports, conference presentations and websites. ### Store Manager, Print/Art Designer @ Flunky Picture Co., Ltd. Jan 2000 – Jan 2003 • Created and designed greeting cards, social announcement cards, business cards, posters, and wedding invitations. • Retouched various photos. • Operated store, scheduled employees and provided customer service. • Trained staff in software applications and customer service. ## Education ### BA in International Studies Bunkyo University ## Contact & Social - LinkedIn: https://linkedin.com/in/keikohananawa --- Source: https://flows.cv/keiko JSON Resume: https://flows.cv/keiko/resume.json Last updated: 2026-04-13