Core product designer on a two-sided real estate platform. Owned onboarding, core workflows, and end-to-end redesign.
Project experience:
★ Redesigned onboarding and core workflows for 100+ monthly users, directly addressing high post-signup drop-off by aligning flows with real usage patterns
★ Reduced task errors by 77.8% and increased 30-day user retention by 36% through iterative redesign validated by behavioral analytics
★ Shipped 30+ redesigned screens while continuously refining experiences based on user feedback and behavioral data across both sides of the marketplace
Skills: Product Design · Onboarding Design · Workflow Design · User Retention · Behavioral Analytics · Usability Testing · Two-Sided Marketplace · Figma · Interaction Design · Data-Informed Design