Freelance product designer working with early-stage consumer startups.

Project experience:

★ Built and shipped a scalable design system of 60+ reusable components, enabling rapid experimentation across product surfaces and accelerating feature launches by ~70%

★ Standardized UI patterns across core screens to improve usability, visual consistency, and design-to-engineering handoff efficiency

★ Reduced UI inconsistencies across product through systematic component documentation and shared design language

Skills: Design Systems · Component Libraries · Figma · Rapid Prototyping · UI Design · Design-to-Engineering Handoff · Visual Consistency · eCommerce UX

Design and Make Ambassador Program

Sole designer redesigning archive and search systems for a university.

Project experience:

★ Redesigned archive discovery and search flows, reducing task completion time by 47.8% through improved information hierarchy and navigation patterns

★ Iterated layouts and information architecture based on student behavioral patterns and direct user feedback across multiple rounds of testing

★ Simplified complex legacy systems into intuitive user flows adopted by both student and staff populations across the university

Skills: Information Architecture · Search UX · User Flow Design · Behavioral Research · Interaction Design · Figma · Usability Testing · Cross-Audience Design

Core product designer on a two-sided real estate platform. Owned onboarding, core workflows, and end-to-end redesign.

Project experience:

★ Redesigned onboarding and core workflows for 100+ monthly users, directly addressing high post-signup drop-off by aligning flows with real usage patterns

★ Reduced task errors by 77.8% and increased 30-day user retention by 36% through iterative redesign validated by behavioral analytics

★ Shipped 30+ redesigned screens while continuously refining experiences based on user feedback and behavioral data across both sides of the marketplace

Skills: Product Design · Onboarding Design · Workflow Design · User Retention · Behavioral Analytics · Usability Testing · Two-Sided Marketplace · Figma · Interaction Design · Data-Informed Design