# Keisha Zanichelli

> Product Designer | scaling design systems & AI workflows to ship better products, faster

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/keisha

Hi, I'm Keisha 👐

An SF based product designer with 3+ years of experience with adaptability in fast-paced startup environments. Currently a graduate student with a focus on Interaction Design in pursuit of crafting scalable human-centered experiences.

Since you've read this far, check out my portfolio: keishazanichelli.com

## Work Experience
### Freelance Designer @ Independent
Jan 2025 – Present | United States
Freelance product designer working with early-stage consumer startups.

Project experience:
 ★ Built and shipped a scalable design system of 60+ reusable components, enabling rapid experimentation across product surfaces and accelerating feature launches by ~70%
 ★ Standardized UI patterns across core screens to improve usability, visual consistency, and design-to-engineering handoff efficiency
 ★ Reduced UI inconsistencies across product through systematic component documentation and shared design language

Skills: Design Systems · Component Libraries · Figma · Rapid Prototyping · UI Design · Design-to-Engineering Handoff · Visual Consistency · eCommerce UX

### Ambassador @ Autodesk
Jan 2025 – Present
Design and Make Ambassador Program

### User Experience Designer @ California State University - East Bay
Jan 2024 – Present | Hayward, CA
Sole designer redesigning archive and search systems for a university.

Project experience:
 ★ Redesigned archive discovery and search flows, reducing task completion time by 47.8% through improved information hierarchy and navigation patterns
 ★ Iterated layouts and information architecture based on student behavioral patterns and direct user feedback across multiple rounds of testing
 ★ Simplified complex legacy systems into intuitive user flows adopted by both student and staff populations across the university

Skills: Information Architecture · Search UX · User Flow Design · Behavioral Research · Interaction Design · Figma · Usability Testing · Cross-Audience Design

### Product Designer @ Hommtown
Jan 2023 – Jan 2024
Core product designer on a two-sided real estate platform. Owned onboarding, core workflows, and end-to-end redesign.

Project experience:
 ★ Redesigned onboarding and core workflows for 100+ monthly users, directly addressing high post-signup drop-off by aligning flows with real usage patterns
 ★ Reduced task errors by 77.8% and increased 30-day user retention by 36% through iterative redesign validated by behavioral analytics
 ★ Shipped 30+ redesigned screens while continuously refining experiences based on user feedback and behavioral data across both sides of the marketplace

Skills: Product Design · Onboarding Design · Workflow Design · User Retention · Behavioral Analytics · Usability Testing · Two-Sided Marketplace · Figma · Interaction Design · Data-Informed Design

### Social Media Coordinator @ Gary Wat Homes
Jan 2023 – Jan 2024 | Pasadena, California, United States

### Volunteer @ Filipino Migrant Center
Jan 2022 – Jan 2022 | Long Beach, California, United States

### Founder @ Brushd Customs
Jan 2020 – Jan 2021 | Los Angeles, California, United States

### Intern @ The Nesbitt Centre
Jan 2014 – Jan 2014


## Education
### Master of Arts - MA in Interaction Design and Interactive Arts
California State University - East Bay

### Bachelor's degree in Economics
California State University, Long Beach

### Associate of Arts - AA in Economics
Santa Monica College

### Bachelor of Arts - BA in Architecture
Oxford Brookes University

### High School Diploma
Discovery College


## Contact & Social
- LinkedIn: https://linkedin.com/in/keishazanichelli
- Portfolio: http://www.keishazanichelli.com

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Source: https://flows.cv/keisha
JSON Resume: https://flows.cv/keisha/resume.json
Last updated: 2026-04-13