# Kejun Xu > Product Design & Strategy Location: San Francisco Bay Area, United States Profile: https://flows.cv/kejunxu Kejun Xu is the Lead Product Designer/Manager at Clover and has been happily designing user experiences for over 10 years. She was the founding member on the Design team at Lynda.com (now LinkedIn Learning), and one of the core designers who worked on the NVIDIA SHIELD, the first mobile cloud gaming device in the world. She has also designed for different industries such as education, real estate, gaming, and finance. Now at Clover, she leads the product design of POS core teams and has established a research-based user-centered design process for her teams. ## Work Experience ### Principal Product Designer @ Intuit Jan 2021 – Present | Mountain View, California, United States ### Lead Product Designer/Manager @ Clover Network, Inc. Jan 2017 – Jan 2021 | Sunnyvale, CA • Designed beautiful and disruptive point of sales solutions for SMBs and Enterprise on Web, Android, and iOS • Led the end to end design of a big scale SaaS product Clover Dining, a software that was designed and built from the ground up for full-service restaurants: already processing close to $100M six months after launch • Led the end to end design of Rapid Deposit, a financial services product at Clover that is already processing $1M one month after a closed Beta • Collaborated with product and involve engineering teams early in the process via design studios, discovery research, and hosting future-focused design weekly meetings • Fostered design thinking and do by influencing: build the merchant centric culture at Clover by talking to 100+ merchants, 1000+ hours of interviews, user testing and site visits, and sharing insightful feedback to Product & Engineering teams • Mentored and guided designers at all levels on asking whys, driving requirements, conducting research, and fostering customer empathy ### Senior User Experience Designer @ AppFolio Inc. Jan 2015 – Jan 2017 | Santa Barbara, California Area • Led the Payment team’s design initiative to increase in-app adoption of Owner/Vendor e-Check feature by working with dev team on story mapping, mob design, proto persona building, prototyping, and design studio, bringing a 40.9% feature conversion • Increased the tenant portal adoption conversion rate from 16% to 49% by conducting A/B and multivariate testing on email communications, which resulted in the wider online payment adoption and higher ARPT (average revenue per tenant) generated from the tenant portal • Led the responsive redesign of the Owner Portal, and add the content-rich features such as sharing inspection reports and owner contributions to promote owner engagement ### Senior Interaction Designer @ NVIDIA Jan 2012 – Jan 2015 | Santa Clara, CA • One of the major designers working on a special Labs project: NVIDIA’s first mobile gaming device SHIELD, from product discovery to market fruition: rated as the “best mobile gaming console in 2013” by TechCrunch • Define NVIDIA normalized controller mapping; profile Android OS, apps, and games to better work with the game console to enhance the gamer experience on mobile platforms • Lead the UX design for the open source Miracast wireless display technology, making game playing and movie watching on the TV from Android devices possible • Design Tegra Android apps and widgets running on the next generation Tegra devices ### User Experience Designer @ Lynda.com Jan 2010 – Jan 2012 • Led lynda.com(now LinkedIn Learning)’s e-Commerce redesign initiative and re-create member acquisition experience through visual refreshment, interaction design enhancements, and prototype user testing • Led the user experience design for lynda.com’s iPhone and iPad apps, work closely with Engineering from ideation to product launch, bringing in over 120,000 App Store downloads as of September 2011 • Architectured and designed for lynda.com’s mobile site, bringing users learning on the go across mobile platforms: iPhone, Android, BlackBerry, and Windows Mobile; lead and product manage the site alpha and beta launches • Product managed and designed the lynda.com Microsoft Office Ribbon Plug-in and support lyndaEnterprise and Sales initiatives • Architectured and designed the author portal, a one-stop portal for lynda.com’s potential and existing authors to view online royalty statements and the author handbook • Led the user research initiatives, set up the first usability environment, and brought in user research awareness and user-centered design process to the work culture. • Managed one direct report and conducted in-house usability testing, remote testing, automated user testing, and guerilla testing to support product design ### Information Architect @ Bargain Network Jan 2008 – Jan 2010 • An important contributor to launch the website ForeclosedHomes.com in a quick paced environment and under strict deadlines • Created website/application deliverables including conceptual diagrams, site maps, interaction flows, wireframes, functional specifications, use cases, and content inventories • Tracked web analytics, conversion, and sales to define and prioritize user experience and ROI based projects and measure successes • Identified, documented, and monitored the functional aspects, standards, and style architecture of the websites • Took ownership of online products and manage products’ full life cycle • Set up the company’s 1st Usability Lab and conduct formal or guerilla user research via focus groups and usability tests to better serve product intent and overall usability, resulting in 48% increase in conversion and 17% increase in user satisfaction • Created SEO friendly navigation, content, and page tagging that increased the total number of Google indexed pages from 2k to 86k in 2 months • Directed discovery research on project-related topics to better understand user experience (UE) and customer needs, best practices and successful UE strategies ### UI Architect (Contract) @ Incaa Designs Jan 2008 – Jan 2008 • Managed the information architecture of the organization’s website, and maintained the website update • Created the SEO friendly page tagging and meta information for the website • Designed data analysis code book and coding scheme; analyzed the user interface research study data • Assisted and reported to the President with tasks as needed in publications, media, and marketing ### Web Content Lead (Contract) @ Community Empowerment Network Jan 2008 – Jan 2008 • Managed the content and navigation for the website and ensured the content matches marketing strategy and product priorities • Coordinated among web masters, writers, editors, and report to the President ### UCD Research Associate @ University of Washington Jan 2007 – Jan 2008 • Analyzed research data into how professional portfolio can help students’ learning and knowledge transfer • Conducted workshops for junior/senior engineering students to build their online professional portfolio • Conducted mobile user experience study to understand motivations and behaviors in the mobile internet information ecosystem • Maintained the website for recruiting and surveying participants and managed logistics ### Teaching Associate and Office Assistant @ Illinois Institute of Technology Jan 2006 – Jan 2007 • Assisted instructor in assembling teaching materials and related research on the Web • Managed students’ information in a proprietary database-driven system • Assisted and reported directly to Department Chair, assisted and coordinated approximately 40 full- and part-time faculty and teaching assistants ### Conference Interpreter (Contract) @ 10th International China Pharmaceutical Conference Jan 2005 – Jan 2005 • Interpreted consecutively between English and Chinese in seminars introducing to audiences the most up-to-date pharmaceutical technology ### Instructional Designer Consultant @ People’s Bank of China Jan 2005 – Jan 2005 • Developed training schedule and a performance handbook • Tailored training strategies for each participant and won the first prize in the Eastern China People’s Bank of China English Competition ### Editor-in-Chief @ Cyrus Tang Foundation Anhui University Annual Magazine Jan 2003 – Jan 2005 • Coordinated manuscript review, selection, and scheduling • Supervised editorial assistant and managed budget ### Translation Project Manager (Contract) @ 2nd International Hui-merchant Conference Jan 2005 – Jan 2005 • Coordinated among five team members with scheduling and translation strategy • Consolidated key terms and developed glossaries for translation efficiency ## Education ### PhD course work in Human Centered Design and Engineering University of Washington ### M.S. in Technical Communication & Information Design Illinois Institute of Technology ### B.A. in English Language & Literature Anhui University ## Contact & Social - LinkedIn: https://linkedin.com/in/xukejun - Portfolio: http://www.UXRnD.net --- Source: https://flows.cv/kejunxu JSON Resume: https://flows.cv/kejunxu/resume.json Last updated: 2026-04-13