# Kelby Hertanu > Product Designer, AI & Design Systems Location: San Mateo, California, United States Profile: https://flows.cv/kelby A product designer passionate about design systems. My experience has given me the opportunity to impact different products across various form factors. ## Work Experience ### Senior Product Designer, AI Experiences @ Asana Jan 2024 – Jan 2026 | San Francisco, California, United States ### Senior Product Designer, Design Systems @ Asana Jan 2023 – Jan 2024 | San Francisco, California, United States ### Product Designer, Design Systems @ Asana Jan 2021 – Jan 2023 ### Senior Product Designer @ Varo Bank Jan 2021 – Jan 2021 | San Francisco, California, United States Led design systems across all of our customer-facing products, introducing improvements such as implementing design tokens to support a nationwide brand launch. Other responsibilities included documentation, providing design direction to the design team, and improving design tooling and process. I also led design for various bank products, including our peer to peer payments product which resulted in over 150k transactions and $100m transferred. ### Product Designer @ Varo Bank Jan 2019 – Jan 2021 | San Francisco Bay Area ### Product Designer @ Kony, Inc. Jan 2018 – Jan 2019 Designed a feature set that enables bankers to manage and better meet customers’ expectations of service response times. I also maintained and contributed to our design system and led a team to improve accessibility. ### Product Designer @ Pivotus Ventures Jan 2018 – Jan 2018 | Menlo Park ### UX/UI Designer @ Bluescape Software Jan 2016 – Jan 2018 | San Carlos, CA Led design across our large touch display and web products for one of the most used features, allowing users to create loose groupings in a digital space. I also helped formalize our design process by creating design spec templates and introducing usability testing. ### UX Visual Design Intern @ MINDBODY, Inc. Jan 2015 – Jan 2016 helped the lead designer create design deliverables and facilitate design reviews for one of our enterprise features and assisted in the Mindbody App redesign by applying our updated brand style guide to both iOS and Android. ### Graphic Designer @ Associated Students, Inc.-Cal Poly San Luis Obispo Jan 2013 – Jan 2015 Collaborated with ASI staff and outside vendors to design promotional collateral and assets for various student events to meet project timelines. I also ensured designs were compliant with ADA guidelines. ### Design Intern @ MTCA.CO Jan 2014 – Jan 2014 | San Jose, CA Assist the lead designer with various tasks such as pre-production and creating spec sheets as well as take on other various design projects from a myriad of clients. In addition, other tasks would include estimating/invoicing clients, attending design meetings for concept building and planning and visit various vendors that are used for outsourcing printing. ### Summer Activites Program Coordinator @ St. Francis of Assisi Parish Jan 2011 – Jan 2011 | San Jose, CA Provide a fun and safe environment for children from the 6th – 12th grades. Children would come to the church a couple times of week to participate in activities such as scavenger hunts or go to field trips like laser tag or amusement parks. This position was acquired through a succession of working at this church each summer since 2010 as an Intern, Senior Leader and then finally Coordinator. ## Education ### Master of Business Administration (MBA) in General Management California Polytechnic State University-San Luis Obispo ### Bachelor of Fine Arts (BFA) in Art and Design California Polytechnic State University-San Luis Obispo ### High School Diploma Bellarmine College Preparatory ## Contact & Social - LinkedIn: https://linkedin.com/in/khertanu - Website: https://khertanu.com --- Source: https://flows.cv/kelby JSON Resume: https://flows.cv/kelby/resume.json Last updated: 2026-02-23