Spearheaded the end-to-end design process for the AI-driven M&A platform, including conducting comprehensive user and market research to understand user needs and product differentiation. Translated user insights into intuitive and modern user interfaces, collaborating closely with product and engineering to shape the platform's value proposition and product vision.

Led the responsive website redesign for the climate tech startup, enhancing the storytelling of the company's mission and why it matters. Focused on improving information architecture, copywriting, and content strategy. My design efforts, in collaboration with developers, resulted in securing two critical partnerships that enabled the company to shift its focus from survival to growth.

12 week immersive User Experience Design program that included 500 hours of professional training.

Projects included:

◆ Doctors Under the Radar: Served as the UI lead on a mobile design project addressing mental health concerns for healthcare workers, collaborating closely with a UX research lead and project manager.

◆ Eco-Stylist: Independently redesigned the e-commerce experience for the website eco-stylist.com, creating a more seamless shopping flow and consistent brand through iterated UX writing and information architecture.

◆ Sustain: Independently conceptualized and designed a mobile app to help users develop sustainable living habits through gamification and social interaction.

Increased revenue by 58% for sustainable footwear client by identifying, advising on, and executing tasks that drive business growth, enhance operational efficiencies, and improve the end customer experience. Built a strong relationship with selling partner by acting as a trusted advisor, leading weekly client calls to foster open communication, address pain points, and ensure ongoing success.