# Kelley Yu > MHCID Candidate @ UW | User Experience Designer | Sustainability Advocate Location: San Francisco, California, United States Profile: https://flows.cv/kelleyyu Hi, I'm Kelley! I'm a UX Designer who is driven by good and enjoys solving challenging problems. I have a background in Consumer Psychology and prior experience in Marketing and Account Management at Amazon. My background gives me a unique perspective on researching, understanding, and advocating for user needs while thinking holistically about business goals. I am particularly passionate about tackling the climate crisis, and believe that through user-centric design thinking and storytelling, we can reach a large audience to work collectively towards a better future. 🌎 Industries I'm interested in: sustainable e-commerce, circular economies, clean energy, carbon removal, education, animal welfare ⭐ Top skills: β—† Identifying key user needs through empathy and asking the right questions β—† Solving hard problems creatively and collaboratively β—† Strengthening a brand's identity by identifying and highlighting its competitive edge β—† Transforming complex data and information into simple, user-friendly interfaces β—† Excelling in multiple roles within fast-paced startup environments (including graphic design, product strategy, and marketing) ⭐ Work I've done: β—† Spearheaded the research and design at Playbook, an AI-driven M&A startup, helping shape product vision, identify competitive advantage, and engage initial users. β—† Led a pivotal redesign at Recoolit to enhance its brand and improve storytelling, securing partnerships that enabled the climate startup to shift its focus from survival to growth. ⭐ A bit more about me: β—† I’m committed to continuous learning! I'm currently leveling up my design skills through Erik Kennedy's β€œLearn UI" course and Mitzko's "Ultimate Figma Masterclass" course. β—† Outside of design, I enjoy dancing, crocheting cute amigurumi, golfing, and dog-sitting. πŸ‘‹ Let's connect and chat about design or any shared hobbies! πŸ“§ Email: kelleyyu.x@gmail.com πŸ‘©πŸ»β€πŸ’» Portfolio: https://kelleyyu.com ## Work Experience ### User Experience Designer @ Axle Mobility Jan 2025 – Present ### Product Designer @ Playbook M&A Jan 2023 – Jan 2025 | San Francisco, California, United States Spearheaded the end-to-end design process for the AI-driven M&A platform, including conducting comprehensive user and market research to understand user needs and product differentiation. Translated user insights into intuitive and modern user interfaces, collaborating closely with product and engineering to shape the platform's value proposition and product vision. ### UX Designer @ Recoolit Jan 2023 – Jan 2023 | San Francisco, California, United States Led the responsive website redesign for the climate tech startup, enhancing the storytelling of the company's mission and why it matters. Focused on improving information architecture, copywriting, and content strategy. My design efforts, in collaboration with developers, resulted in securing two critical partnerships that enabled the company to shift its focus from survival to growth. ### UX Design Fellow @ General Assembly Jan 2022 – Jan 2022 | Seattle, Washington, United States 12 week immersive User Experience Design program that included 500 hours of professional training. Projects included: β—† Doctors Under the Radar: Served as the UI lead on a mobile design project addressing mental health concerns for healthcare workers, collaborating closely with a UX research lead and project manager. β—† Eco-Stylist: Independently redesigned the e-commerce experience for the website eco-stylist.com, creating a more seamless shopping flow and consistent brand through iterated UX writing and information architecture. β—† Sustain: Independently conceptualized and designed a mobile app to help users develop sustainable living habits through gamification and social interaction. ### Account Manager @ Amazon Jan 2020 – Jan 2021 | Seattle, Washington, United States Increased revenue by 58% for sustainable footwear client by identifying, advising on, and executing tasks that drive business growth, enhance operational efficiencies, and improve the end customer experience. Built a strong relationship with selling partner by acting as a trusted advisor, leading weekly client calls to foster open communication, address pain points, and ensure ongoing success. ### Digital Marketing Intern @ BlueFocus International Jan 2019 – Jan 2019 | Mountain View, California β—† Participated in the strategic planning and creative ideation of three multichannel marketing campaigns, managing project performance metrics and analyzing ROI using Google Analytics. β—† Built and designed 4 pitch decks presented to major clients and high-level executives. β—† Maintained close professional relationships with over 60 existing clients, while acquiring over 10 new partners. ### Consumer Research Intern @ C Space Jan 2018 – Jan 2018 | Shanghai City, China Led an intern team project conducting market research and customer analysis to advise leading household appliance company on optimal marketing strategies. Participated in the design, execution, and analysis of 4 focus group sessions and over 10 screeners, A/B tests, and surveys. ### Marketing and Graphic Design Intern @ DiDi Jan 2017 – Jan 2017 | Shanghai City, China β—† Created graphics for marketing a new car rental service, resulting in a 150% gain in new users over two months β—† Designed three landing pages and seven banners in Adobe InDesign and Illustrator, which were utilized in marketing materials for company’s mobile app ### Marketing Intern @ 111, Inc. Jan 2016 – Jan 2016 | Shanghai City, China ## Education ### Master's degree in Human Computer Interaction University of Washington ### Bachelor of Arts - BA in Communications and Consumer Psychology University of Pennsylvania ### Shanghai American School ## Contact & Social - LinkedIn: https://linkedin.com/in/kelley-yu - Portfolio: https://kelleyyu.com --- Source: https://flows.cv/kelleyyu JSON Resume: https://flows.cv/kelleyyu/resume.json Last updated: 2026-04-13