I support clients with product design, UX strategy, and creative consultation focused on human centered AI experiences and complex data workflows. My projects often involve helping teams bring structure to ambiguous problems, strengthen cross functional communication, and align product decisions with both technical realities and business goals.

This work includes prototyping, research, creative direction, brand strategy, and guiding teams through decisions when the right path forward is not immediatley obvious.

I led UX for some of the most complex parts of Adobe Experience Platform, including data ingestion, schema modeling, identity stitching, mapping, enrichment, and activation workflows. My work focused on bringing clarity and structure to places where users often feel overwhelmed, especially when dealing with multi schema models, ML driven logic, and cross service dependencies.

A few highlights of my impact:

• Designed schema mapping and validation flows that improved accuracy for non technical users and reduced ingestion errors.

• Simplified identity and multi schema modeling workflows to reduce onboarding friction for enterprise teams.

• Built reusable workflow and design system patterns adopted across multiple Adobe applications.

• Improved data connector setup by making dependencies, assumptions, and error states easier to understand.

• Worked side by side with engineering, ML teams, data architects, and PM to define the guardrails and system logic that power ingestion and activation at scale.

• Mentored designers and contributed to community and inclusion programs within Adobe.

My approach was always the same: reduce cognitive load, honor the complexity of the system without exposing all of it, and empower users to trust the data they are working with.

At ZAGG, I led a multidisciplinary creative team supporting four global product lines. The challenge was scale: high volume releases, multiple teams, and fast deadlines. I introduced structure, clarity, and repeatable processes to help the organization work more efficiently.

Impact:

• Established creative briefs, Agile workflows, and cross team planning tools that significantly reduced turnaround times.

• Rolled out JIRA workflows across design, marketing, and engineering to improve transparency and unblock work earlier.

• Built photo, video, and content pipelines that supported seasonal launches without sacrificing quality.

• Improved vendor quality and consistency through better guidelines and QC.

• Helped the team move from reactive execution to more strategic creative planning.

This role strengthened my ability to create calm, predictable systems inside fast moving environments.

Backcountry was a high volume, high energy environment supporting six e-commerce brands. I led a team of designers, photographers, and engineers responsible for seasonal campaigns, merchandising, email programs, and on site experiences.

Impact:

• Built creative briefs, planning tools, and workflows that reduced inefficiencies and improved team alignment.

• Introduced JIRA workflows to improve visibility across design and engineering and increase throughput.

• Improved seasonal campaigns through persona driven creative, education content, and A/B testing.

• Scaled content and creative pipelines to meet the demands of large merchandising cycles.

• Strengthened collaboration across design, engineering, merchandising, and marketing.

This was where I learned how to design systems that support both creative storytelling and operational scale.

Led branding and sports marketing campaigns for the Utah Blaze Arena Football League and created modular dealership marketing kits to help regional teams adapt creative quickly.

Designed high volume assets across in store, digital, broadcast, and event channels while improving consistency across dealership networks.