# kelly C. > Creative Director | Creative Designer Location: Fremont, California, United States Profile: https://flows.cv/kellyc I am an accomplished, creative, and multi-skilled professional with extensive design experience, building and managing creative teams from the ground up for both print and digital media. I am adept at collaborating with teams to create brand-aligned graphics for diverse markets, including PC peripherals, PC gaming, health care, and non-profit educational industries. I have a broad range of creative design expertise, with a focus on creating impactful visuals across multiple channels including retail packaging, tradeshow exhibits, brand design, corporate marketing materials, print and digital media, email marketing, web banners, merchandising, and interactive pieces. My ability to manage multiple projects simultaneously has allowed me to consistently meet deadlines while producing quality work on time and within budget. As a strong team leader and coach, I motivate team members to achieve desired results through training, coaching, and development that drive performance levels, increase productivity, reduce costs, and maximize efficiency. ## Work Experience ### Associate Creative Director @ Corsair Jan 2024 – Jan 2024 | Milpitas, California, United States Spearheaded the creative vision for the Gaming Business Unit, driving all marketing campaigns and product launches while maintaining a hands-on role in execution. Led the creative strategy for product launch videos, packaging design, PDPs, NPI emails, Amazon product pages, social media assets, and campaign messaging, ensuring brand consistency and market impact. Conceptualized, designed, and directed high-quality visual assets, ensuring alignment with gaming industry trends and consumer engagement. Developed and presented preliminary video storyboards and design concepts for high-impact marketing campaigns, crafting compelling visual narratives that resonate with gaming audiences. Mentored and led creative teams, including designers, copywriters, and marketing strategists, fostering a culture of innovation and cross-functional collaboration. Defined and executed strategic brand positioning alongside the Go-to-Market team, ensuring seamless integration across video, digital, print, packaging, and experiential marketing efforts. Collaborated with photography teams, 3D rendering specialists, corporate branding teams, product managers, outsourced designers, vendors, and packaging engineers to ensure creative cohesion across all brand touchpoints. Conducted market research and trend analysis to drive innovation, enhancing brand relevance, increasing engagement, and maintaining a competitive edge in the evolving gaming industry. ### Sr. Manager, Design @ Corsair Jan 2021 – Jan 2023 | San Francisco Bay Area Built and expanded a high-performing design team within a year, overseeing the packaging development of all product launches across Gaming, DIY, Memory, and DRAM worldwide. Assisted the design director in establishing and leading a new design team in Asia, ensuring alignment with global branding standards. Led the design team in developing company branding, packaging, trade show materials, digital assets, and promotional marketing materials, ensuring quality and consistency across all channels. Developed and optimized SOPs to improve workflow efficiency and enhance team productivity. Managed daily design operations, overseeing concept development, execution, and final production to align with brand guidelines and objectives. Collaborated cross-functionally with marketing, product, and outsourced teams to create impactful design solutions that supported business objectives. Reviewed and approved all final print-ready artwork, maintaining quality control and adherence to corporate standards. Maintained the design archive library to ensure accessibility and workflow efficiency. Provided hands-on training, mentorship, and leadership to HQ designers and offshore design team to enhance skills and optimize creative processes. ### Sr. Graphic Designer @ Corsair Jan 2018 – Jan 2020 | San Francisco Bay Area Designed product packaging, trade show booth graphics, promotional materials, branded apparel, and marketing assets, ensuring brand consistency and high visibility in the PC peripherals market. Led brand identity development efforts, collaborating with cross-functional teams to ensure cohesive branding across all materials. Provided training and guidance to offshore design teams, ensuring adherence to branding guidelines across global markets. Optimized print production costs without compromising quality by implementing efficient design and material choices. Conducted rigorous quality control for packaging samples before mass production, ensuring accurate color reproduction and material consistency. Led the creation of high-impact marketing assets, including in-store displays, e-commerce visuals, and influencer marketing assets. Partnered with packaging engineers to refine packaging structures and improve the unboxing experience for consumers. Collaborated with marketing and product teams to ensure designs aligned with the marketing strategies and consumer expectations. ### Graphic Designer @ Corsair Jan 2013 – Jan 2018 | San Francisco Bay Area Developed and executed creative designs for retail product packaging, trade show booth graphics, promotional materials, and corporate branding assets. Played a crucial role in the design process, from conceptualization to production, ensuring a seamless brand storytelling experience across all materials. Designed and refined outdated artwork for packaging labels, quick start guides, instruction manuals, and safety leaflets, adhering to global regulatory standards. Designed print marketing materials, including brochures, magazine ads, and large-scale banners for trade shows and corporate events, increasing brand visibility and awareness. Designed branded apparel, such as hoodies, t-shirts, and hats, for promotional campaigns, reinforcing brand identity through merchandise. Worked closely with cross-functional teams to align graphic design initiatives with marketing strategies and corporate branding goals. ### Sr. Graphic Designer @ CHRISTOFER COMMUNICATIONS INC Jan 2006 – Jan 2010 | San Francisco Bay Area Designed and developed print and digital marketing assets across various industries, ensuring each client's vision was effectively translated into impactful visuals. Created and executed visual communication strategies, including product brochures, PowerPoint presentation decks, sales sheets, magazine ads, posters, launch guides, product catalogs, and direct mailers. Designed large-scale trade show graphics, including event displays, billboards, banners, building signage, and exhibition booths. Developed innovative packaging solutions, including product boxes, inner trays, box sleeves, product labels, and retail packaging concepts. Established branding guidelines for corporate identity materials such as logos, business cards, letterhead templates, PowerPoint themes, and sales collateral. Designed promotional merchandise, including branded pens, t-shirts, jackets, hats, picture frames, and mugs, enhancing brand visibility through strategic giveaways. ### Graphic Designer Lead @ Ohana Foundation Jan 2003 – Jan 2006 | San Francisco Bay Area Led the creative execution of branding and marketing materials, ensuring consistency across print, digital, and multimedia platforms. Developed visual assets for DVD packaging, magazine ads, online banners, posters, UI/UX interfaces, and print production materials. Designed and directed large-scale DVD packaging projects, including: Ohana Collection: 425 DVD sleeves, insert books, and disc covers. Whiz English Collection: Three DVD collection boxes, three books, and 12 disc covers. Created and managed scalable DVD template pages for large-volume productions, ensuring consistency and efficiency in final packaging output. ## Education ### Bachelor of Arts - BA in Graphic Design California State University - East Bay ## Contact & Social - LinkedIn: https://linkedin.com/in/kelly-c-24649279 - Portfolio: https://www.kellycportfolio.com/ --- Source: https://flows.cv/kellyc JSON Resume: https://flows.cv/kellyc/resume.json Last updated: 2026-04-13