• Drove product discovery and strategy by leading user research initiatives across 10+ B2C, B2B and internal platform products, identifying key user needs and aligning insights with business goals to inform product roadmaps.

• Conducted and synthesized 100+ end-user interviews, translating qualitative insights into actionable product enhancements, improving user experience and supporting data-driven prioritization.

• Supported roadmap planning through research synthesis, identification of user pain points and clear articulation of product opportunities and design recommendations.

• Collaborated cross-functionally with product managers, designers and engineers to define product requirements, validate market opportunities, and guide decision making through continuous user feedback and competitive analysis.

• Lead user-centered research using a variety of qualitative and quantitative research methods to address knowledge gaps to make better product decisions—methods include in-depth interviews, surveys, usability testing (moderated and unmoderated), concept testing, A/B testing

• Analyze, synthesize, generate insights / opportunities and report on research and usability studies to management and other stakeholders

• Participate in design discussions along with product management teams. Provide walkthroughs and demo mockups and deliver research insights to the business stakeholders and product teams.

• Created user flows and wireframes of the onboarding process and dashboard for the client’s new target market

• Conducted interviews and research to understand the client’s new B2C target audience

• Tested prototype using first-click, preferences, formative, and usability tests

• Designed and facilitated engaging lesson plans according to state standards and activities catered to students' interests

• Collaborated with other team members to improve classroom management and how to better help students in the program.

• Listened to students and gathered their feedback to create the best learning experience

• Improved the current cultural orientation process refugees go through upon arrival to America.

• Shadowed caseworkers to observe the cultural orientation process, volunteered in other departments and researched resources to learn more about what refugees need to help them navigate a new country.