# Kelly Henderson > Sr. Brand Manager, Visual Designer Location: San Francisco, California, United States Profile: https://flows.cv/kellyhenderson As an accomplished graphic designer and classically trained photographer, I have a deep understanding of the power and intricacies of aesthetics. My experience creating branding and web development for major global brands, leading design teams, building brand guidelines and overseeing social media and digital marketing have honed my skills in creating strong narratives across multiple platforms. ## Work Experience ### Sr. Brand Design Manager @ Included Health Jan 2025 – Present ### Brand Manager, Visual design @ Included Health Jan 2023 – Jan 2025 | San Francisco, California, United States ### Senior Visual Designer @ Included Health Jan 2021 – Jan 2023 | San Francisco, California, United States ### Principal | Brand & Digital Designer @ KLN DESIGN Jan 2015 – Jan 2025 | San Francisco Bay Area KLN Design is a boutique design and branding agency that works with innovative clients to craft a meaningful identity and adopt forward-thinking design principles. Services include custom website design and development, brand identity, digital marketing, website optimization, content creation, and social media management. ### Senior Visual Designer @ Doctor On Demand Jan 2021 – Jan 2021 | San Francisco Bay Area ### Senior Designer @ Contrast DesignWorks Jan 2021 – Jan 2021 | San Francisco Bay Area Projects: Fujitsu, Everyday Health Group, Baby Center, What to Expect ### Freelance Graphic Designer @ Contrast DesignWorks Jan 2017 – Jan 2018 | San Francisco Bay Area Projects: Citrix, eBay, Bluescape, Stanford Biodesign, and Smarter Nutrition ### Freelance Designer @ Extractable Jan 2016 – Jan 2017 | San Francisco Bay Area Projects: Stanford Health Care & TCF Bank ### Web Creative, Senior Designer @ Pottery Barn Jan 2013 – Jan 2016 | San Francisco, CA Led a team of web/email designers on the daily design and production of potterybarn.com, including seasonal content and editorial pages. Operated in a fast-paced environment where content and design change daily. Responsibilities included building style guides, site updates/redesigns, brand guidelines, and maintaining brand consistency. Collaborated with marketing operations to create targeted display ads, social media campaigns, and email marketing. Designed and coordinated content for global website launch, including site functionality and UI schematics. ### Graphic Designer @ Morla Design Jan 2012 – Jan 2012 | San Francisco Bay Area Client-facing designer, worked directly with owner and creative director Jennifer Morla. Lead designer for Mark and Graham, Williams-Sonoma’s most recent personalization product line. Responsibilities included artwork creation, designing and tracking of project assets, and all project deliverables. Print: catalog, stationery, collateral material, and packaging. Web: sitemap development, design, client management and development oversight Photography: photo shoots, staging assistant, catalogue management ### Graduate Teaching Assistant @ San Francisco Art Institute Jan 2011 – Jan 2012 My responsibilities included: teaching, evaluating progress of students, mentor, research, and being available to the students. The teaching assistant is expected to participate in critiques and demonstrate leadership during discussions. ### New Media Development @ Yell Adworks Ltd Jan 2010 – Jan 2010 | King of Prussia, PA Member of New Media Development team that developed and implemented premium web products and services to small and medium businesses. Primary focus was on customer relationship management and delivery. Working experiences included gathering design requirements, product design, QA testing, and providing client support. Trained offshore resources on how to interpret and deploy design standards and requirements. Additional responsibilities included documentation, SEO, quality management, and web analytics. ### Freelance Graphic Designer @ Ann Werme Group Jan 2009 – Jan 2010 | San Diego, CA Designed custom material for marketing and promotional products that included favors and gifts for weddings, social occasions, corporate events, and charity functions. Design for company clients. ## Education ### MFA in Photography & Design San Francisco Art Institute ### User Experience Design in UX/UI General Assembly ### Post Baccalaureate in Photography & Design San Francisco Art Institute ### Digital Arts Certificate in Digital Design and Web Design UC San Diego Extended Studies ### BFA in Visual Arts- Visual Communications and Photography University of San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/kellynhenderson - Portfolio: http://klndesign.com - Portfolio: http://kellynettles.com --- Source: https://flows.cv/kellyhenderson JSON Resume: https://flows.cv/kellyhenderson/resume.json Last updated: 2026-04-13