I consult with early-stage startups to get their design orgs on rails and to build 0-to-1 products (5 shipped products in the last year, and 3 more are being built 🚀).

In addition to shipping, I help teams align on cross-functional communication, culture building, product strategy, systems thinking, Lean UX, and balancing data-driven and human-centered design. I set up nimble frameworks and systems that help teams scale.

Clients: Teal Health (health tech, women's health), StretchDollar (fintech, HR & benefits, DualEntry (SaaS, fintech/accounting)

Lead and manage two 0-to-1 product lines from ideation, to launch, to future iterations. Institutionalize product processes and HCD-centric project kick-off process. Architect & lead the implementation of a design system (now used at scale).